Would have mentioned CHUM FM's "It's All You Need To Put On", but that was the '90s.

Last edited by bmaudioworks (July 5, 2026 3:58 pm)

bmaudioworks wrote:

Would have mentioned CHUM FM's "It's All You Need To Put On", but that was the '90s.

My all time favourite spot for a radio station. It was a brilliant campaign. I can't find the one with Roger, Rick and Marilyn in it, but here's an alternate. 


 

I know the world has changed, but radio seemed so much more fun back in the era of these TV spots.  And more competitive too.  Stations were working hard to attract audience.  Now they work hard for shareholders.    

Speaking of the legendary battles between 550, 930 and 1520, I was not aware that in 1963, WGRtried to take on WKBW by hiring away Tom Shannon.. KB responded by hiring Joey Reynolds. The top 40 experiment on WGR barely lasted a year before trying a talk format. A year later music came back, possibly MOR. Meanwhile down the dial at 1400 WYSL was aggresively challenging WBEN  their MOR format. Their ad campaign was "Men with Music, not Boys With Noise" They would have much more success with a flip to top 40 in Feb 1966.WYSL's 1000 watt signal was able to give KB and its 50K signal a significant ratings challenge through the 60's and much of the 70's.

WGR became a terrific and top rated radio station in the late 60s and 70s, earning at least one Billboard Station of the Year Award in 1977.

It was a great amalgam of slightly quieter rock and personality. And I listened to it all the time.  

I admit I find myself listening to AM640 more than CFRB, depending on the daypart. The only time it's a complete tuneout is that horrible "The Last Show With David Cooper" at 7 PM, which I find unlistenable. 

SPEAKING of CFNY....I know I've mentioned it before, but it's too tempting not to mention again.

In the mid 1990s WUFX/103.3 the Fox switched to alternative WEDG/103.3 the Edge. And as we all know CFNY has referred to itself as 102.1 the Edge for YEARS. There was a legal battle to determine who, exactly, had the rights to use the Edge moniker. Seeing an opportunity to at least have some fun, CFNY put out an ad that used a graphic to block out the Edge part of ITS logo...and the voiceover at the end said, simply, "102.1 the BLEEP." That ad ran on WUTV, which was(and still us)part of cable channel lineups in the Golden Horseshoe. When I saw the ad, I laughed my butt off.