I know the World Cup being in Toronto is not only exciting for most, but also historic - the first time such a game has ever been played in the GTA. 

It's all very thrilling - except if you don't care about it in any way. I'm not a killjoy but this event could not have less relevance to me. And so it was with some trepidation that I turned on the various local TV noon newscasts on Friday. What I saw was exactly what I feared. 

The game was still hours away and Global spent the first 12 minutes of its noon show hyping this thing to the sky, before moving on to actual news, including the latest on the hunt for a suspect in the killing of a Toronto police officer. 

CTV Toronto was even worse. I continually glanced at my watch as they went on and on and on and on for 24 minutes (!) about the Canada-Bosnia match. They interviewed people on the street, folks at Fan Fest, half drunk jerks at a local bar, 4-year-olds who probably don't even know what FIFA is and anyone who just happened to be in the area, whether they knew anything about the "beautiful game" or not. What a waste of air time!

CBC News Network abandoned all pretence of actually bringing real headlines to the screen, going wall-to-wall with the upcoming match, and avoiding all other stories for well over half an hour, minus commercials. 

This is exactly what I was certain would happen - everyone has jumped on the hypemobile, and it's moving so fast, they don't know when to get off. 

If this is what's going to happen for the next month, it's going to be a very long stretch between now and mid-July. Cover it, absolutely, it's an historic time. But make room for real news, too. Because it doesn't stop just because someone is kicking a ball around. 

I guess what P.T. Barnum said was true. To paraphrase him, "There's a soccer born every minute."