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As Artificial Intelligence inexorably becomes more and more common in the media and the news business, the CBC has decided to release its manual on how it uses the technology for its newscasts. The document is meant for employees to show what is acceptable and what's not.
As far as I know, this may be the first time those not working for the Corp. have seen this. It's pretty dry overall (did they use. A.I. to write it?) One of the highlights to me is the rule regarding use of A.I., described as:
"Content produced primarily or entirely by AI with minimal human intervention. This should not be used in our journalism without an overriding editorial reason to do so and must have prior approval from a manager or director.
"We will not use or present AI-generated content to audiences without full disclosure. No surprises: audiences will be made aware of any AI-generated content before they listen, view or read it."
And then there's this:
"AI-generated content should not be used in our journalism without an overriding editorial reason to do so and must have prior approval from a manager or director. This includes, and is not limited to, image and video generators, generative AI features in our suite of tools and generative AI content supplied by partners."
The manual is a bit dry but at least it shows that the spectre of A.I. will only be used in limited ways and will not be writing news given on or published by Canada's national broadcaster.
I wonder if other stations play by similar rules or if they even have a list of guidelines.
CBC News AI Principles and Practices
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Seems reasonable.
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A pretty dry manual for sure! What gets me is that the CBC can basically afford to hire how they please as the funding is there, thanks to us, so why would they need to not use a human journalist etc.? If you have ever worked there, you know how over staffed they are compared to a private sector broadcaster, so AI really shouldn’t be required in their case.
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I assume this would include AI created content from other sources.
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Alternately, have you noticed how understaffed private sector broadcasters are? CTV is scarcely capable of producing a live broadcast without a major fuckup, one that cascades to other platforms compelled to carry the content because they have little-to-no resources of their own.
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Chrisphen wrote:
Alternately, have you noticed how understaffed private sector broadcasters are? CTV is scarcely capable of producing a live broadcast without a major fuckup, one that cascades to other platforms compelled to carry the content because they have little-to-no resources of their own.
Good point. Perhaps the private sector should get some government funding as well, for the news at least. I wouldn’t have a problem with that, the news is essentially a public service after all!
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Private TV messes up because they have cut their teams back so far, CBC knows it actually takes different people doing different roles to make things go smoothly not 3 people doing 1 job or automation that messes up