The ratings are actually not great for hockey. CBC is very misleading with press releases, as they use "peak minute" instead of the industry standard "average minute audience." The hockey was well below 4 Nations, Blue Jays, Super Bowl, Grey Cup and so forth...... this was expected for Sunday's gold medal as most of the west coast hadn't woken up yet

paterson1 wrote:

What's wrong with talking about the peak minute when the US got the goal for the gold medal? All networks do this for big sports events like the Super Bowl, World Series etc.  Many people would likely be interested in that.  Here is more ratings information from CBC...30.5 Million Canadians watched the Olympic Winter Games Milano Cortina 2026, with Record-Breaking Digital Audiences | CBC Media Centre

Any business, tax funded or not will ALWAYS try their best to only use "Favoured numbers" to make their business look good. 

torontostan wrote:

paterson1 wrote:

What's wrong with talking about the peak minute when the US got the goal for the gold medal? All networks do this for big sports events like the Super Bowl, World Series etc.  Many people would likely be interested in that.  Here is more ratings information from CBC...30.5 Million Canadians watched the Olympic Winter Games Milano Cortina 2026, with Record-Breaking Digital Audiences | CBC Media Centre

No they don't haha. Stop spewing stuff you guys nothing about.... CBC does it worse than anyone

Average-minute-audience is the industry standard because advertisers don't care what you peaked at. The CBC press release only uses peak reach because they know the actual average viewership numbers are poor when stacked up against the real mega broadcasts of the past year....

The Super Bowl, 4 Nations and World Series press releases focused on the average audience, whereas CBC doesn't even include it in their olympics PR

Could it be that their press release wasn't for advertisers??  I am sure the CBC sales department handles any issues with advertisers... haha...