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I watched CFTO's noon news on Wednesday and I didn't know whether to laugh or cry.
On the day after one of the worst mass murders in Canadian history, I fully expected the Timber Ridge tragedy to be their lead story. So what did they do off the top? The tale they decided was far more important for viewers to know about was that Toronto bike lanes still haven't been cleared of snow.
And no, I'm not kidding.
Look, I get it. There's not much in the way of viz yet because the place is so far away and it's been hard to get material. But to ignore an event that will go down in Canadian history is simply mind boggling to me. (Global did have it as the lead.)
As a long-time TV news producer, I'm stunned. And I hate to repeat myself but - what the hell is going on over there?
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Binson Echorec wrote:
Exercise your rights as a consumer and shop elsewhere. CTV doesn't deserve your loyalty, RA.
They might've gone to a local reporter if they still had them.
Last edited by Binson Echorec (February 11, 2026 1:19 pm)
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Well, they finally saw fit to mention the story that's making headlines all over the world. But not until we heard about more snow removal, a traffic accident, an arrest in an old murder, an early weather preview and an endless recap of the Olympics, including an overly long report on the condition of the ice in Milan.
Not to mention the latest on the Nancy Guthrie story and a repeat of yesterday's controversy over the Gordie Howe Bridge.
Mass shooting? What mass shooting?
They finally, finally got to the story at 12:16. Yes, 16 minutes in. WTF? This is the #1 newscast in Toronto? Why?
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Just for the sake of discussion - does Toronto really care about small town British Columbia? Especially now that the suspect is dead and the danger is over. From an audience perspective, maybe the bike lanes are first and foremost in Torontonians' minds. I'm with you that it should have been much higher in the rundown.
I know it's hard for us media types to take off our professional hats at times - you mention in your post about being a TV news producer - but that hat needs to come off sometimes or else your take will be skewed.
Last edited by Binson Echorec (February 11, 2026 1:24 pm)
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OK. But to me, this is a no-brainer. The entire world is reporting on it. When was the last time a small town in B.C. drew the attention of people in England and the Middle East, let alone CNN and NBC?
No, this is a huge international story, the kind that rarely happens in Canada, an event so large it forced the Prime Minister to cancel an overseas trip, and sees the flags lowered across the country in recognition of the tragedy. Even the mayor of Toronto felt compelled to comment on it, adding a local angle. And all business in the House of Commns has been cancelled because of this terrible crime.
It's just inconceivable to me that snowy bike lanes - which have been snowy for weeks and thus not really "news" in the true sense of being anything new - gets priority over an event less than 24 hours old that will likely be reverberating through memorials and vigils for years. (If you need proof, check out what happens every year on the anniversary of the Ecole Polytechnique shooting and the amount of air time it gets. And that happened in 1989!)
Even if there was a problem with the report, they should have at least done it as copy off the top, promising more later. I'd love to know who made this decision and why.
Sorry, but there are just some basics of news production that don't change. This was perhaps the clearest example of it I think I've ever seen.
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I think the fact that most people have access to CBC News Network and CTV News Channel would be part of the reason not to lead with the BC shooting locally. CBC Toronto runs News Network at noon and CTV other than Toronto carries the network news channel at noon hour. Those networks especially CBC have had heavy coverage. CTV would have been covering the story this morning with Your Morning on CTV Toronto. Also has there been anything new to add from this morning?
The fact that the story has been picked up around the world shouldn't be overly surprising. But that doesn't really impact how it is covered locally.
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Yes, but how much money did they save by having junior reporters and junior producers calling the shots?
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paterson1 wrote:
I think the fact that most people have access to CBC News Network and CTV News Channel would be part of the reason not to lead with the BC shooting locally. CBC Toronto runs News Network at noon and CTV other than Toronto carries the network news channel at noon hour. Those networks especially CBC have had heavy coverage. CTV would have been covering the story this morning with Your Morning on CTV Toronto. Also has there been anything new to add from this morning?
The fact that the story has been picked up around the world shouldn't be overly surprising. But that doesn't really impact how it is covered locally.
OK, but snow from a 2-week old storm still in bike lanes? Really? That's a better story than 9 people, many of them children, killed in a school shooting with 25 more wounded? I would have been fired if I did what CFTO did on Wednesday.
And not everybody would have watched those other networks. You always lead with the biggest story. Sometimes, admittedly, it's a toss up. This isn't one of those sometimes.
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RadioActive wrote:
I watched CFTO's noon news on Wednesday and I didn't know whether to laugh or cry.
On the day after one of the worst mass murders in Canadian history, I fully expected the Timber Ridge tragedy to be their lead story. So what did they do off the top? The tale they decided was far more important for viewers to know about was that Toronto bike lanes still haven't been cleared of snow.
Looks to me like they did everything correctly.
Toronto first. Everything else second. Good for them! Good job!
CTV deserves a pat on the back.
Too much snow.
Where's the army? lol
Last edited by Radiowiz (February 11, 2026 1:55 pm)
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I take it you've never worked in a newsroom.
This was as close to a no-brainer lead as I've ever seen. Local leads, yes, but not when almost a dozen young people are dead and 25 more are wounded in a mass school shooting in a country where this kind of thing just doesn't happen. Ask anyone who doesn't work for CTV. (I'm guessing this was the lead at other CTV stations across the country.)
And even if you're going to argue local is more important, snow in bike lanes is not a lead story, especially from a storm two weeks ago. Surely there's something more relevant going on in the city. And I'm not calling you Shirley.
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RadioActive wrote:
OK. But to me, this is a no-brainer. The entire world is reporting on it. When was the last time a small town in B.C. drew the attention of people in England and the Middle East, let alone CNN and NBC?
No, this is a huge international story, the kind that rarely happens in Canada, an event so large it forced the Prime Minister to cancel an overseas trip, and sees the flags lowered across the country in recognition of the tragedy. Even the mayor of Toronto felt compelled to comment on it, adding a local angle.
It's just inconceivable to me that snowy bike lanes - which have been snowy for weeks and thus not really "news" in the true sense of being anything new - gets priority over an event less than 24 hours old that will likely be reverberating through memorials and vigils for years. (If you need proof, check out what happens every year on the anniversary of the Ecole Polytechnique shooting and the amount of air time it gets. And that happened in 1989!)
Even if there was a problem with the report, they should have at least done it as copy off the top, promising more later. I'd love to know who made this decision and why.
Sorry, but there are just some basics of news production that don't change. This was perhaps the clearest example of it I think I've ever seen.
I agree with you - and given the (somewhat lame) rundown you provided, I don't know what else could be the top story among the stories they did use. The bike lanes being the lead is just so Toronto to me. Tells me their producer hasn't been outside the city much.
My intital take was adding the layer of "in Toronto" - "Is it a big story?" vs. "Is it a big story in Toronto?", which led me to the removal of hat comment.
Like I said, "for the sake of discussion". I find that discussion is lacking on most message boards. People tend to read the topic title, post their take, and move on. So thank you.
Last edited by Binson Echorec (February 11, 2026 2:06 pm)
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I have no objection to people disagreeing with me, but in this case, it's the been the lead on CBC Radio, CFRB, AM640, Global and others, just to name a few. It's clear others don't agree with CTV Toronto's news judgment on this one.
And there have been statements from world leaders, including King Charles and French President Emmanuel Macron. That doesn't happen every day about something that happened in Canada.
I was offered a pretty good job in CFTO's newsroom several years ago. I'm so glad in retrospect that I turned it down.
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Au contraire, perhaps the CFTO newsroom would be in much better shape today had you been a part of it.
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Binson Echorec wrote:
Au contraire, perhaps the CFTO newsroom would be in much better shape today had you been a part of it.
I doubt that, but thanks for the compliment!
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RadioActive wrote:
And even if you're going to argue local is more importabnt, snow in bike lanes is not a lead story, especially from a storm two weeks ago. Surely there's something more important going on in the city. And I'm not calling you Shirley.
It's top news because it's a major problem in the city. If you don't like it being top news, maybe you should be the snow plow company. Now, if top news was about the snow actually being gone and people riding happily around on their bikes, I would much better understand your point, but snow in bike lanes in Toronto two weeks after the fact is a NO NO, and well worthy of being top news. It SHOULD NOT be happening at all in the first place.
Where's the Army? OR Where's the better snow plowing company??
We don't pay taxes so bike lanes can still have snow...and I really don't care about BC until I hear about what's going on around me first, here in Toronto.
That snow should have been cleared and gone by now. It's still there. That is why it is such big news.
I'm still glad CTV made it top story, even though I personally do not ride a bike.
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It still astounds me that all noon newscasts on CTV were cancelled, except Toronto, the network's flagship.
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Television production is helmed by women approximately half your age. They are the targeted audience as well. This explains your inquiry and probably much of modern Canadian society.
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67GreenRambler wrote:
Television production is helmed by women approximately half your age. They are the targeted audience as well. This explains your inquiry and probably much of modern Canadian society.
THAT, and the fact that CTV owns CTV News network.
One can choose to be properly informed about TORONTO's news, or waddle off to CTV news net to watch news about some idiot that killed 10 people way out in BC.
I choose to be informed FIRST of what is going on around me here in Toronto. It's called TORONTO's News for a reason. NOT BC's information super station.
Last edited by Radiowiz (February 11, 2026 3:52 pm)
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Leading a midday newscast with a depressing story from the other side of the country with limited video and interviews, a day after it occurred isn't the home run decision you think it is. I would argue that from a ratings viewpoint the best idea would be a local story instead of the mass shooting. Everyone had already heard the news, there aren't many updates, and it's not relevant to the Toronto audience....... just my two cents. Like others have said, the two national news channels and BC local news outlets have covered it fairly well
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TV newscasts usually have a couple headlines at the outset. One could include the BC shooting. Then lead local (with the choices outlined above, of course), make the second item a succinct update of the shooting some kind even if minor. There, done. You've mentioned the shooting prominently up-top, and you get to it as item #2 - and even as #2 it needn't be long if there isn't anything too new to report. eg., Police still haven't named the suspect...
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Actually they have now named the suspect in their 2 PM press conference with the RCMP. And it was a trans woman with a history of mental illness and, sadly, easy access to a weapon.
Suspect in Canada shooting is identified as an 18-year-old with history of police visits to her home
As for the other option, it's possible to argue to lead local if there was a big enough story. I can't fathom how the bike lane yarn surpasses the importance of this. But even if you were to make that case, leaving a story that is making headlines across the world, has cancelled Question Period in the House of Commons, sparked comments from King Charles and is being reported in every country on the planet until the 16 minute mark of your newscast cannot be justified.
I suspect it will be CTV Toronto's lead at 6, but we'll see.
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And indeed, it was their lead at 6, the proper one I think.
Oh, and the all important bike lane story? It didn't get to air until 6:11. Where it belonged in the first place.
Last edited by RadioActive (February 11, 2026 7:12 pm)
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I'm with Radioactive on this. That's got to be the top story. Forget about leading local. For the 6 pm newscast, CFTO led with Tumbler Ridge with 2 reporters on the scene.
Last edited by dieter (February 11, 2026 7:06 pm)
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For the record, ABC did a quick voiceover on the shooting story, while NBC, busy with way too much Olympics coverage, did not report on it at all. I have no idea about CBS, since I no longer consider them credible and don't watch them.
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I just watched this on YouTube. One of the biggest stories of the year is not on until 16 minutes and 58 seconds into the newscast ( on YouTube anyway.) How did every other story get to go first. How does learning how Canada is doing at the Olympics become more important than a mass shooting in an small isolated village in BC.
If I were in charge at Bell Media. 1 four hour National newscast coming from Vancouver or Edmonton airing at Noon local times on every local tv station. Cover only 1 story from every angle you can find with a focus on giving hope and understanding to Canadians who are having a hard time understanding how this happened in the first place.
Somewhere along the way, they forgot what's really important.
No one will ever be able to convince me that a pile of snow on a bike line in Toronto is more important then a group of children who have died inside there own school.
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100% agreed. Every newscast should start off with a breaking news story. I can praise CTV London and CHCH News for starting off their 6PM newscasts about the deadly BC school shooting. But for CTV Windsor they started off their 6PM news about the Gordie Howe Bridge dispute between Canada & the US and CTV Kitchener started off about Kitchener residents about their appliance repair and then about a controversial comedian switching venues. After the weather segment they finally aired the BC school shooting. First off they should always cover a major story first then cover the irrelevent stuff after.
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Also the Tumbler Ridge massacre is a highly unusual kind of event. We really do not have regular mass shootings in Canada. It involves yet another case where mental illness was ignored or underplayed by local officials. Yet another case of a family keeping guns while knowing a family member was mentally ill. Then there's the odd addition of the transgender element in the mix.
Add to that the reaction of our own prime minister. Carney cancelled both a Halifax meeting and an overseas event in Germany so he could stay at home and deal with this horrible tragedy. If that doesn't signal how important it is I don't know what does.
Not to mention that news organizations' across Canada sent reporters to BC to cover the story at great expense.
All this and, as RA notes, CTV led with slow snow cleanup in the GTA.
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The “transgender element” is a narrative being pushed by various factions on the right-leaning side of the political spectrum in an attempt to paint transgender people as evil. The truth is that those who are transgender are far more likely to experience violence than to cause it.
Mental illness, not being transgender, is the issue.
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Capricasix wrote:
Mental illness, not being transgender, is the issue.
I agree.
Last edited by Binson Echorec (February 12, 2026 10:12 pm)
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Binson Echorec wrote:
Capricasix wrote:
Mental illness, not being transgender, is the issue.
I agree.
Yes, you're both correct, but it definitely does add an extra angle to an already tragically odd story. Sad but not surprising that it gets exploited that way.