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January 13, 2026 6:28 pm  #1


Z1035 - "Feel the Beat"

Big changes in a short span. First the new morning show, now a new slogan, imaging, and programming tweaks.

The shift from “All the Hits” to “Feel the Beat” is interesting, and honestly I like it. It better reflects the higher-energy direction the station seems to be leaning into. If I’m remembering correctly, another GTA station recently started using “All the Hits” as their slogan as well, which makes me wonder if this change is at least partly a competitive response.

Programming-wise, I really like the direction. Adding more mix shows, now at 9:00 p.m. and midnight, and leaning harder into an EDM/dance-influenced CHR sound feels like a smart move and gives the station a clearer identity.

Where I’m less convinced is the new imaging. To me, it sounds a bit underproduced, almost closer to college radio than major-market CHR, and oddly reminiscent of the budget-style voiceover iHeart uses across Newstalk 1010 and Virgin. I get the push for something punchier and more modern, but I’m not sure this execution matches the ambition of the format shift.

Curious how others are hearing it, especially long-time listeners?

 

January 13, 2026 9:29 pm  #2


Re: Z1035 - "Feel the Beat"

I am not a z listener, so I did not listen.
But I love format tweeks, So I might take a listen.
I am 26, but I'm more the chum/country/zoomer/newstalk/90s and 00s pop type.
I would love a station hear in toronto just like heart uk.
Western Canada is luckey to have a bunch in the format I love.
Kiss is heading that direction, So I'm more of a kiss listener than a virgin listener.
This tweek is good for edm fans.
But how many are actualy going to listen?
There more the streaming types and soundcloud types.

 

January 14, 2026 6:16 am  #3


Re: Z1035 - "Feel the Beat"

I haven't been a Top 40 guy for many decades. Several years ago, Itried. Would look up the current Hot 100 top 10 and listen online. In my  humble opinion, absolutely appalling what passes for "Hit" music today. Definitely showing my age  here. Looking back, I can hear my parents having similar opinions [They call that music?] in the late 1960's. I have rarely listened to Z103.5, but have always had the feeling their format was almost totally dance/club music, which I have never really liked.

 

January 14, 2026 3:12 pm  #4


Re: Z1035 - "Feel the Beat"

Havent listened to them in awhile but when I do come across Z103 and hear Tony Monaco and hearing music of my high school/college days still being played I dont care for feeling nostalgic, but thats me.  

For that id rather hear Boom 97.3.   

 

January 14, 2026 4:01 pm  #5


Re: Z1035 - "Feel the Beat"

markow202 wrote:

Havent listened to them in awhile but when I do come across Z103 and hear Tony Monaco and hearing music of my high school/college days still being played I dont care for feeling nostalgic, but thats me.  
For that id rather hear Boom 97.3.   

Apples and oranges. Boom is true hits of 70's 80's and 90's while Z 103 leans more heavy on 90's and today.
Boom will play the original version of a song while Z plays the cover (dance) version. 
A great example of that would be the logical song. Don't expect Z to play the original and don't expect Boom to play the dance cover version.  
Two very different radio stations and there is more than enough room for both. 

 


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

January 14, 2026 7:01 pm  #6


Re: Z1035 - "Feel the Beat"

I have always felt Z has been stuck in a time warp of when clubs owned the night scene and listeners went out to party every night.    Sadly the listeners to want 90's dance onward in 2025 is limited.   What Evanov isn't known for is doing market research, but instead going with personal feelings and emotional direction.   A look around at the Toronto market tells you what is missing.   I think they could hit the middle ground of the EDM/Dance audience while picking up Rhythmic CHR to add in some current broad appeal urban.  This is something Flow 98-7 isn't, and Virgin/Kiss are more pop driven.  This would mean they also need to change up their announcer lineup to look and sound like Toronto.   Currently very Caucasian for a multi-cultural city,   It's a fault of many stations in Toronto, but even CHUM and CHFI have slowly adjusted.  Z will likely keep their audience they already have which is not horrible... but I do think they could do better if they wanted to..  It also could help get them more advertisers to make up the losses from clubs no longer being around.

Last edited by radiokid (January 14, 2026 7:05 pm)

 

January 14, 2026 7:45 pm  #7


Re: Z1035 - "Feel the Beat"

radiokid wrote:

Currently very Caucasian for a multi-cultural city,   It's a fault of many stations in Toronto, but even CHUM and CHFI have slowly adjusted.  Z will likely keep their audience they already have which is not horrible... but I do think they could do better if they wanted to..  It also could help get them more advertisers to make up the losses from clubs no longer being around.

93.5 had that chance to do as you suggest. (or very similar)
They threw it away. They must have seen something that just won't work.
Not that Today radio was any smarter, but they continued to stay away, going Country instead. 
The more important fact is, your ideas are not a threat to Boom, yet it's absent in favour of a Country format. 

 


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

January 19, 2026 7:50 pm  #8


Re: Z1035 - "Feel the Beat"

Radio Insight looks at the changes at Z103.5, moving towards more of a dance type format. It comes complete with a review of an hour of programming to see which direction the station is going. 

Z103.5 Toronto Moves To Dance

 

January 19, 2026 8:35 pm  #9


Re: Z1035 - "Feel the Beat"

The music changes are good. Not so sure about Ronnie Stanton on the morning show with Melanie. He sounds awkward and they don’t seem to gel together.

 

January 19, 2026 10:34 pm  #10


Re: Z1035 - "Feel the Beat"

Hrick wrote:

The music changes are good. Not so sure about Ronnie Stanton on the morning show with Melanie. He sounds awkward and they don’t seem to gel together.

I agree that it sounds good, but dance has never worked for ratings. It's exhausting to listen to for too long. No at-work listening and TSL non-existent. 

Last edited by RadioAaron (January 19, 2026 10:39 pm)

 

January 20, 2026 10:59 am  #11


Re: Z1035 - "Feel the Beat"

'KTU 103.5 does it in New York City with over 2 million listeners.  I suggest that in a large market like that or Toronto, the concept is that if you tune to 103.5 you know you'll get that type of music; and it doesn't necessarily aim to keep you tuned in for hours and hours which is something of radio past.  I also wonder how much 'tune in at work' really exists anymore even for A/C stations considering Spotify, commercial satellite radio and so on; not to mention that a significant portion of office workers don't even go in 5 days a week anymore.

What 93.5 should have done is gone back to a form of Hip Hop and just left it to grow.  Toronto's 98.7 and 105.5 are so low power that it barely comes in on my car stereo as I drive thru the city's regions. At-least 93.5 is stronger signal based. 

I've got family in New Jersey and have been there with my car many times. WBLS 107.5 is very well produced.  Add in Power 105.1 hip hop and of course Hot 97 which is primarily Hip hop (not CHR/R as indicated) plus 94.7 the Block WXBK and you add those up to over 5 million regular listeners in that area.
US NYC Ratings link: https://radioinsight.com/ratings/new-york/
Locally WBLK would still have a significant Toronto audience if it weren't for 93.5fm and  CKOU 93.7 K-country. 

'CBLK' 93.5 would do well I'm convinced if they just 'clone' BLK's format.

Anyways, Good luck to Z103.5; my favorite CHR for years now for being different and playing music that all others barely touch.

 

Last edited by dmcjeff (January 20, 2026 10:59 am)


[img]https://1drv.ms/i/s!AuF8Sd9OzvCbg5oAXaSlHwJVUvLp-w?e=arHBuk[/img]
 

January 20, 2026 11:28 am  #12


Re: Z1035 - "Feel the Beat"

I'm not in the demo who enjoys dance music, so I've always wondered. Why in the world would you want to listen to that genre of music in your car - the one place you absolutely can't dance to it? I guess it works for some stations, but I can't quite figure out why. 

 

January 20, 2026 11:40 am  #13


Re: Z1035 - "Feel the Beat"

High energy rthymic music is a more relevant term.


[img]https://1drv.ms/i/s!AuF8Sd9OzvCbg5oAXaSlHwJVUvLp-w?e=arHBuk[/img]
 

January 20, 2026 12:09 pm  #14


Re: Z1035 - "Feel the Beat"

Like the article says, it just sounds that Z1035 is refocusing a bit more on dance or high energy rhythmic music, and more European cuts.   They have been mostly dance music for decades.  Sadly for the station, they don't put the greatest signal into much of Toronto and GTA.

The last time I saw anyone dancing to a song on the radio would have been around 1964.  My parents broke into dance when the radio in the kitchen played a snappy little tune from the 1940's. The kitchen radio was always on CFRB.

CIDC coverage map..

 

January 20, 2026 1:03 pm  #15


Re: Z1035 - "Feel the Beat"

RadioActive wrote:

I'm not in the demo who enjoys dance music, so I've always wondered. Why in the world would you want to listen to that genre of music in your car - the one place you absolutely can't dance to it? I guess it works for some stations, but I can't quite figure out why. 

Music is a personal thing and ,I disagree,  dance music (mostly due to the beat) can totally work in a car.  Doesnt have to mean you need to physically dance....  

Last edited by markow202 (January 20, 2026 1:04 pm)

 

January 20, 2026 1:06 pm  #16


Re: Z1035 - "Feel the Beat"

paterson1 wrote:

Like the article says, it just sounds that Z1035 is refocusing a bit more on dance or high energy rhythmic music, and more European cuts.   They have been mostly dance music for decades.  Sadly for the station, they don't put the greatest signal into much of Toronto and GTA.

The last time I saw anyone dancing to a song on the radio would have been around 1964.  My parents broke into dance when the radio in the kitchen played a snappy little tune from the 1940's. The kitchen radio was always on CFRB.

CIDC coverage map..

Their positioning of the transmitter location knowing that I can listen to the station from downtown Toronto (in a car) all the way up to the south end of Muskoka is pretty darn good.  Much better than that of something from the CN Tower (again, due to positioning of transmitter)

 

January 20, 2026 3:03 pm  #17


Re: Z1035 - "Feel the Beat"

dmcjeff wrote:

'KTU 103.5 does it in New York City with over 2 million listeners.

dmcjeff wrote:

Add in Power 105.1 hip hop and of course Hot 97 which is primarily Hip hop (not CHR/R as indicated) plus 94.7 the Block WXBK and you add those up to over 5 million regular listeners in that area.
US NYC Ratings link: https://radioinsight.com/ratings/new-york/

Just so you're aware..... "share of tuning" does not mean percentage of the population that listened, it means percentage of the population that listened to radio during the time of measurement who listened. These stations do not have millions of listeners, but maybe six figures if they're lucky

 

January 20, 2026 3:07 pm  #18


Re: Z1035 - "Feel the Beat"

markow202 wrote:

Their positioning of the transmitter location knowing that I can listen to the station from downtown Toronto (in a car) all the way up to the south end of Muskoka is pretty darn good.  Much better than that of something from the CN Tower (again, due to positioning of transmitter)

I concur . The CIDC antenna is only a few meters lower than the CN tower stations. Plus, ever since the station went HD and they killed 103.9, the CIDC signal has been really strong into the city of toronto..... the signal is not the problem, it's the programming and poor saleability 

 

January 20, 2026 4:24 pm  #19


Re: Z1035 - "Feel the Beat"

torontostan wrote:

markow202 wrote:

Their positioning of the transmitter location knowing that I can listen to the station from downtown Toronto (in a car) all the way up to the south end of Muskoka is pretty darn good.  Much better than that of something from the CN Tower (again, due to positioning of transmitter)

I concur . The CIDC antenna is only a few meters lower than the CN tower stations. Plus, ever since the station went HD and they killed 103.9, the CIDC signal has been really strong into the city of toronto..... the signal is not the problem, it's the programming and poor saleability 

I noticed this aswell in terms of the signal strength even though im listening to the analog signal.  The power and height didnt increase and it appears they did not change the actual antenna.  What could have made it more reliable?

 

January 20, 2026 4:39 pm  #20


Re: Z1035 - "Feel the Beat"

dmcjeff wrote:

'KTU 103.5 does it in New York City with over 2 million listeners.  
 

KTU is more of a rhythmic Hot AC. It's #1 pop hit after #1 pop hit. (Yes, they use remixes of some slower songs to keep the tempo up.) KTU's audience is also majority hispanic.

Z is playing more music unknown outside of EDM fans - a lot of niche tracks.

 

January 20, 2026 9:38 pm  #21


Re: Z1035 - "Feel the Beat"

I hope this means more Euuuuuuurrrrrrrroooooooo

And DJ Danny DDDDDDD

Honk honk

 

January 20, 2026 10:35 pm  #22


Re: Z1035 - "Feel the Beat"

Mr magoogain wrote:

I hope this means more Euuuuuuurrrrrrrroooooooo

And DJ Danny DDDDDDD

Honk honk


 

     Thread Starter
 

January 21, 2026 12:00 am  #23


Re: Z1035 - "Feel the Beat"

Well this went pants-on-head pretty quickly.
 

 

January 21, 2026 9:49 am  #24


Re: Z1035 - "Feel the Beat"

DJ Danny D is awesome! 


[img]https://1drv.ms/i/s!AuF8Sd9OzvCbg5oAXaSlHwJVUvLp-w?e=arHBuk[/img]