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November 23, 2025 8:00 am  #1


Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Yes, it's another weather rant. So if this isn't your jam, please go back to the other threads. 

For the past four days to a week, every forecaster on TV and radio has been telling us the same thing - it was going to be a very unusual Santa Claus Parade on Sunday, with relatively warm temperatures near 10C and actual sunshine. They made a big deal of telling viewers how rare that is for this time of year and to make sure they enjoy it. 

Fast forward to Sunday, when I turn on the radio and hear that the day promises overcast skies and temps. around 6C, with rain during some of the parade. The exact opposite of what we told for days and days. 

I get that, despite all the fancy technology, weather prognostications are still an inexact science. But as recently as Friday or Saturday, we were promised this amazing day, with them suggesting a lighter jacket and maybe sunglasses. And now it's heavier coats and an umbrella. 

When a TV newscast makes an error, there's usually an on-air correction and an apology. When weather forecasters get it wrong, they not only never explain why they got it so wrong, it's never mentioned again. And yet all of them keep their jobs. I'd sure like to be able to get so much incorrect and never have any consequences. 

So if you're looking for a broadcast position, try being a weather person. You can screw it up 80% of the time and nothing ever happens to you. That's my idea of a great job!

 

November 23, 2025 9:46 am  #2


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Even AM640's Greg Brady got taken in by the false forecasts. In a promo running on Sunday (and obviously recorded on Friday) he mentions the "great weather" for the Santa Claus Parade. Obviously, it's pretty dated now. 

     Thread Starter
 

November 23, 2025 11:52 am  #3


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Shouldn't the rant be about the technology instead of the messenger?  Forecasters are passing along what they see on the models and what the hi tech gizmos tell them.  If all of the weather people are wrong like you say, they are receiving wrong information, which comes from Environment Canada and the broadcasters own in house weather systems.  Weather is a forecast, not a promise.  I am sure the Santa Claus Parade and those along the route will survive fine regardless of the weather.  City TV has coverage today starting at 1pm. 

 

November 23, 2025 12:22 pm  #4


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Well, here's the thing. I see the sun poking out occasionally on Sunday, but there's a cold breeze and the temps. aren't likely to make it to 10C as was predicted. On the current radio forecasts, they're now talking about clouds and possible showers during the parade. So they were either wrong then or they're wrong now. Frankly, I no longer know who to believe. 

I'm willing to cut those who are what's euphemistically called "Weather Specialists" a bit of a break. They're the Lyndsey Morrisons of the world and they're not meteorologists. They have to rely on government data. But while the Ross Hulls, the Anthony Farnells and the Chris Potters of the world (who are official university educated about weather) also rely on Environment Canada, they often go against those predictions and determine one of their own. ("I think we're going see a lot more rain than this map is showing," is one common refrain.)

I'm not quite so forgiving for those who go college to earn a degree in this stuff, use their own judgment to make a prediction and then it way too often doesn't come true. It's not even that, though. It's that they never, ever have to explain why they got it wrong. Anyone else in any other job would have to at least own up to their mistakes. But these guys just move on to the next day's prediction. Are they right this time? Who can tell?

     Thread Starter
 

November 23, 2025 8:52 pm  #5


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

In baseball, a hitter who is wrong 70% of the time can go to the Hall Of Fame. 

 

November 23, 2025 9:36 pm  #6


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

ERP 0W wrote:

In baseball, a hitter who is wrong 70% of the time can go to the Hall Of Fame. 

And just to tie the two together, if it rains, they call the game!

     Thread Starter
 

November 23, 2025 9:48 pm  #7


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

I just never expect weather forecasts to be accurate in the Toronto area.
After living here for many years I am used to the predictions to be unreliable.
It's not so much to skill of the forecasters as that this part of the country is very hard to nail down.
Growing up in Vancouver weather forecasters were almost always accurate.
All you had to forecast really was rain, rain, rain.
The temperatures were actually all quite accurate.

 

 

November 23, 2025 10:34 pm  #8


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

My father used to say the weather forecaster is never wrong.  But on occasion, his timing is off.

 

November 24, 2025 7:24 am  #9


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Congratulations to Dave Bradley of AM640. I don't know if he ever reads this board, but he went on the air during  the segment at 5:30 in the morning and admitted the forecast he - and everybody else - gave on Friday for the Santa Claus Parade wasn't even close to what happened. 

He noted the weather is "unpredictable at this time of year," and confessed they got it wrong. First time I've ever heard such an admission on air.

Bravo Bradley! It was great to actually find someone on Toronto media finally come clean on inaccurate forecasts. Wish more of them would do it.  

     Thread Starter
 

November 24, 2025 9:08 am  #10


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

RadioActive wrote:

ERP 0W wrote:

In baseball, a hitter who is wrong 70% of the time can go to the Hall Of Fame. 

And just to tie the two together, if it rains, they call the game!

Not necessarily. Many MLB teams don't want to do refunds or issue make good tickets. If the rain delay is three or for hours, all good for team owners. Not so much for the fans.

 

November 24, 2025 9:13 am  #11


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

The jet stream is often used as a CYA for weather folks. A Colorado Low/Alberta Clipper with significant amounts of snow is tracking towards the GTA. Depending on where the jet stream is, will decide whether you receive 5cm or 25 cmcm. It is a bit too early to tell. Sound familiar?

 

November 26, 2025 3:11 pm  #12


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

I was stunned when host Greg Brady and newsman Dave Bradley echoed the exact sentiments of this thread on the Wednesday AM640 morning show. "How come they never apologize?" asked one, after the Santa Claus Parade forecast was completely wrong. 

They might as well have read the first post, with Brady admitting that they really blew it. Maybe there's hope for holding these guys to account after all.

     Thread Starter
 

November 26, 2025 3:18 pm  #13


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Speaking of weather, are you ready for the new colour coded weather warning system being introduced by Environment Canada? I wonder if radio stations here will adopt the system if there's a campaign to educate the public about the scale. 

Last edited by RadioActive (November 26, 2025 3:20 pm)

     Thread Starter
 

November 26, 2025 7:25 pm  #14


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

Anthony Farnell was the first to use the new colour coded warning system on his 6 PM Global forecast. Even he admits it's confusing in the beginning, but viewers should get used to it after awhile.

Natasha Ramsahi also mentioned it on her City TV forecast as did Lindsay Morrison on CTV. 

     Thread Starter
 

November 30, 2025 9:51 am  #15


Re: Radio/TV Position Where You Can Always Be Wrong & Still Keep Your Job

The new Environment Canada colour coded system uses yellow (least severe), orange (worth paying attention to) and red (for worst outcome) to rate the latest weather threats. 

I had to laugh when I heard Karl Dockstader on CKTB Sunday morning wondering if that means we could one day hear about a winter storm that would bring with it a warning about the "yellow snow?" 

Frank Zappa would be proud...

     Thread Starter