I kind of like the ad...but the radio ads with the guy nestling next to a playful horse and then hanging with grandma and eating her baked goods, is a bit too much.

I don't know if it is me...but I find a lot of ads both on radio and t.v. really annoying, lacking creativity and class.

I get tired of Russell, Lou, Harold, Diamond and Diamond, Sklar and Associates, either yelling at me or trying to make me the money I am losing for various reasons...

Bring back some good ads and smart creative.

Case in point...see below...

Stan Freberg's tribute to radio and using it as a medium to reach your audience...

It was in a time when ads were brilliant...

https://www.youtube.com/watch?v=0C4e59yZExk

In our hyper-communicated, media-saturated, focus-fractured, attention-deficit disordered world, cute and likable (such as the ad in question) is more profitably purposed when both unique and compelling.  

How?  By following a simple marketing equation - IEEO:

Interrupt - based on your prospects' most intensely held hot-buttons.
Engage - with a promise/implied promise of decision-facilitating information or a decision-facilitating experience to come.
Educate - based on what the prospects want to know to have the confidence to take the next step in the buyer journey.
Offer - a low risk/no risk offer of decision-facilitating information or a decision-facilitating experience to take the next step in the buyer journey.

This approach has generated millions in documented sales results for my own clients, directly attributable - media company by media company - to their specific media spend.  

 

Based on the IEEO equation, the advertiser is leaving money on the table without a unique and compelling, low risk/no risk offer as per the parameters stated. 

It's another step forward to capture prospects' contact information and engage them in the next step of the sales process.

Last edited by Andy McNabb (October 31, 2017 11:44 am)