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In these days where no one lasts forever at any radio station, that's no small feat. John Moore confirmed on air Monday that Nov. 17th marked his 35th anniversary with what used to be called Standard Broadcasting. He started in Montreal in 1990, then came to Toronto's CFRB doing afternoons in 1997. He has not been off the air here since.
He noted the irony that his first major radio gig was with CHUM - and now Bell owns both of those former broadcast giants.
He also revealed that the company gives him a catalogue from which he can pick a gift marking the milestone, although he says whatever he chooses probably won't actually arrive at the station for weeks after.
So congrats to Mr. Moore on his anniversary. He's got a long way to go to reach Wally Crouter status (50 years), but his longevity is becoming increasingly rare in the business and it's nice to know it can still happen.
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RadioActive wrote:
He also revealed that the company gives him a catalogue from which he can pick a gift marking the milestone, although he says whatever he chooses probably won't actually arrive at the station for weeks after.
In today's radio environment:
1. His gift probably tops out at a $100 gift certificate for Jiffy.
2. By the time it gets there, Moore might well be caught up in a culling.
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Easily Amused wrote:
RadioActive wrote:
He also revealed that the company gives him a catalogue from which he can pick a gift marking the milestone, although he says whatever he chooses probably won't actually arrive at the station for weeks after.
In today's radio environment:
1. His gift probably tops out at a $100 gift certificate for Jiffy.
2. By the time it gets there, Moore might well be caught up in a culling.
I have an associate who worked for Bell and for their anniversary gift a few years ago they picked a fairly decent Dyson vacuum from a catalogue, so they don’t just have Jiffy gift certificates. I remember because I was fairly impressed at the time!
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John Moore has lasted 35 years because he is good at his job. I have listened to most stations in the GTA and ended up sticking with Moore in the Morning for the past several years, especially during COVID. Congratulations To John Moore on 35 years, and many more to come!
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John Moore revealed what I like to call a "fun fact" this morning
He told his audience that when he joined the company 35 years ago he had a annual salary of 28 thousand dollars. He said adjusted for inflation that number would equate to 58 and-a-half thousand today
I will admit to being somewhat curious as to the $$ compenstion Mr. Moore enjoys today
Fair to say the number starts with a 2 or am I possibly way out of line?
Thoughts?
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unclefester wrote:
John Moore revealed what I like to call a "fun fact" this morning
He told his audience that when he joined the company 35 years ago he had a annual salary of 28 thousand dollars. He said adjusted for inflation that number would equate to 58 and-a-half thousand today
I will admit to being somewhat curious as to the $$ compenstion Mr. Moore enjoys today
Fair to say the number starts with a 2 or am I possibly way out of line?
Thoughts?
29 thousand?
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Once people learn that I worked in radio, they inevitably ask me about what so-and-so makes. I tell them, "No idea".
My stance has always been: the company agreed to the terms, that's all there is to it. More power to the employee (or agent) for being able to negotiate a better salary.
I've never cared what my radio coworkers earned, even the generally better paid morning show crews. Does any other profession deal with this level of wage scrutiny? I don't get the fascination.
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Outside of Moore, I can't think of too many Toronto personalities who can claim a longevity of three decades or more at the same station. Roger Ashby, of course, retired after 56 years at both CHUM and CHUM-FM, a record that, given the current radio environment, may never be beaten.
Paul Cook, the 680 News morning co-anchor, has been doing his thing at CFTR for 40 years, having joined the station in 1985.
The only other one I can think of besides Moore and Cook with that claim to length of service at one place is Ashby-co-worker Marilyn Denis, who is still hosting mornings at CHUM-FM now going on 39 years.
I'm not sure if there are others in this market who've been around quite that long and are still on the air.
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Walter wrote:
29 thousand?
Yeah it sounds suspiciously like he's padding those numbers. Most in radio don't make much more than that today.
Last edited by Chrisphen (November 17, 2025 7:24 pm)
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RadioActive wrote:
I'm not sure if there are others in this market who've been around quite that long and are still on the air.
Other long timers that come to mind:
Joanne Wilder at Q107
Michelle Butterly at CHFI
Maie Pauts at Boom
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It’s entirely plausible that Moore makes ~200K
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Chrisphen wrote:
Walter wrote:
29 thousand?
Yeah it sounds suspiciously like he's padding those numbers. Most in radio don't make much more than that today.
Well that’s just incorrect.
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I have always been led to believe that the Morning Drive guys make the big bucks and everyone one else just average money.
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mace wrote:
I have always been led to believe that the Morning Drive guys make the big bucks and everyone one else just average money.
That's correct, and yet it doesn't really make sense in this day and age
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I'm pretty sure Paul was an 'op (and a damn good one) at CHFI in '82 or so. It was apparent he was going to end up in news though, even then he was putting together documentaries and other excellent stuff.
RadioActive wrote:
Paul Cook, the 680 News morning co-anchor, has been doing his thing at CFTR for 40 years, having joined the station in 1985.
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mace wrote:
I have always been led to believe that the Morning Drive guys make the big bucks and everyone one else just average money.
I've had 100s of chats with radio peeps and was always told this exact thing, but last week when Mike Stafford visited with Surpriya Dwivedi, he revealed that he received no bump in pay when they moved him to mornings at 640.
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torontostan wrote:
mace wrote:
I have always been led to believe that the Morning Drive guys make the big bucks and everyone one else just average money.
That's correct, and yet it doesn't really make sense in this day and age
You can make good money in sales even in smaller markets. Management pays better but many Program Directors at small or some mid sized markets make only a bit above average pay and can still hold down an on air shift.
I didn't particularly enjoy management. A lot more responsibility and hours worked for not always much more money. At times the job felt like I was a glorified babysitter. Must admit when the ratings came in and we had increases throughout was very gratifying. Or when you had an on air person with talent move on to a bigger market also nice to see.
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torontomike wrote:
mace wrote:
I have always been led to believe that the Morning Drive guys make the big bucks and everyone one else just average money.
I've had 100s of chats with radio peeps and was always told this exact thing, but last week when Mike Stafford visited with Surpriya Dwivedi, he revealed that he received no bump in pay when they moved him to mornings at 640.
They weren't at-risk of jumping to a competitor and their options were limited. The reason that morning show salaries have been high is so the host(s) don't leave to go to a competitor, it has nothing to do with the position itself being important.
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Shorty Wave wrote:
John Moore has lasted 35 years because he is good at his job. I have listened to most stations in the GTA and ended up sticking with Moore in the Morning for the past several years, especially during COVID. Congratulations To John Moore on 35 years, and many more to come!
I agree! John Moore's show is my listen to station in the morning. John is certainly entitled to time off, but I miss it when he is not there and have to listen to fill-ins. Some good...some not so good.