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October 30, 2025 8:39 am  #1


Detroit Radio Station Going All Xmas Next Week

Those in Windsor will be interested to know the inevitable is coming sooner than later. A lot sooner. 

With more than a month to go to the big day, WNIC-FM has confirmed it will be following the All Yule rule beginning Nov. 6th -  for some reason, on a Thursday.

The station is planning a huge promotional gathering to let listeners know what's coming. 

Can CHFI be far behind?

Detroit's WNIC-FM getting ready to switch to 24/7 Christmas music on Nov. 6

 

October 30, 2025 8:59 am  #2


Re: Detroit Radio Station Going All Xmas Next Week

RadioActive wrote:

Can CHFI be far behind?

CHFI tends to hold onto a tradition of going all Christmas on the day of Toronto's Santa Claus Parade.
I doubt they will start any sooner.
If this stays true, CHFI will not go all Christmas until Sunday November 23, 2025.
 


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

October 30, 2025 9:25 am  #3


Re: Detroit Radio Station Going All Xmas Next Week

Radiowiz wrote:

RadioActive wrote:

Can CHFI be far behind?

CHFI tends to hold onto a tradition of going all Christmas on the day of Toronto's Santa Claus Parade.
I doubt they will start any sooner.
If this stays true, CHFI will not go all Christmas until Sunday November 23, 2025.
 

It’s always a weekday in prime-time for maximum impact. I’m going with 8am on the 21st

 

October 30, 2025 9:27 am  #4


Re: Detroit Radio Station Going All Xmas Next Week

In the September book, WNIC is 2nd with a 7.9 behind WXYT at 8.4. I suspect NIC will blow by The Ticket in November and December and return to 2nd place in January.

 

October 30, 2025 9:33 am  #5


Re: Detroit Radio Station Going All Xmas Next Week

RadioActive wrote:

Those in Windsor will be interested to know the inevitable is coming sooner than later. A lot sooner. 

With more than a month to go to the big day, WNIC-FM has confirmed it will be following the All Yule rule beginning Nov. 6th -  for some reason, on a Thursday.

The station is planning a huge promotional gathering to let listeners know what's coming. 

Can CHFI be far behind?

Detroit's WNIC-FM getting ready to switch to 24/7 Christmas music on Nov. 6

The only "Pro" on that list I consider positive is the Charlie Brown Christmas Soundtrack LP by Vince Guaraldi.

 

November 2, 2025 10:05 am  #6


Re: Detroit Radio Station Going All Xmas Next Week

Closer to home, Townsquare's WTSS 96.1 in Buffalo officially flipped to all Christmas on Saturday. Seems a bit early to me (they haven't even celebrated Thanksgiving in the U.S. yet) but they claim on their website they're the only station going all Xmas in Western New York. Perhaps they mean they're the only ones so far. 

     Thread Starter
 

November 2, 2025 10:22 am  #7


Re: Detroit Radio Station Going All Xmas Next Week

RadioActive wrote:

Perhaps they mean they're the only ones so far. 

...until Star comes back...soon.
 

 

November 2, 2025 8:57 pm  #8


Re: Detroit Radio Station Going All Xmas Next Week

STAR returns to Buffalo tomorrow, on 107.7

https://www.audacy.com/mystar1025

 

Today 7:46 am  #9


Re: Detroit Radio Station Going All Xmas Next Week

Looks like this annual controversy about when to start the Christmas content on air has also reached the city of Detroit. 

Detroit radio stations start Christmas music, sparking early holiday debate

 

     Thread Starter
 

Today 9:33 am  #10


Re: Detroit Radio Station Going All Xmas Next Week

Love it or hate it, the stats continue to say this works to drive up audience numbers. So expect a lot more.

"The numbers are staggering. In just the top 3 markets, the sum audience cume growth of the three iHeart Christmas stations was over 5 and a half million. This is the greatest marketing opportunity for every client and every station in the cluster."

That being said, Jan. 2nd can't come soon enough for me!

Why Christmas Music Is Radio’s Biggest Marketing Gift of the Year


 

     Thread Starter
 

Today 11:00 am  #11


Re: Detroit Radio Station Going All Xmas Next Week

RadioActive wrote:

Looks like this annual controversy about when to start the Christmas content on air has also reached the city of Detroit. 

Detroit radio stations start Christmas music, sparking early holiday debate

 

I certainly would not want to live with the person who likes Christmas music all year round.

 

Today 11:07 am  #12


Re: Detroit Radio Station Going All Xmas Next Week

My favourite Christmas song remains Bob Rivers The Twelve Pains of Christmas. Can you imagine CHFI playing that? NOT!!

 

Today 11:13 am  #13


Re: Detroit Radio Station Going All Xmas Next Week

mace wrote:

My favourite Christmas song remains Bob Rivers The Twelve Pains of Christmas. Can you imagine CHFI playing that? NOT!!

If you've never heard it.

     Thread Starter
 

Today 11:18 am  #14


Re: Detroit Radio Station Going All Xmas Next Week

For those of us along the Lake Huron shoreline and St Clair River WBTI FM 96.9 from Lexington Michigan began Christmas music this week. I noticed it Tuesday November 4. They will play until the end of New Years Day. They have a fairly large playlist.