In answer to the question, "who was the first to go all Christmas music in 2025?", there's little doubt this FMer near Salt Lake City gets the nod. And we're not even into double digits in October yet. 

But there's a method to KLO's madness. The station will be adopting a yet unnamed format after the holiday, and decided to go all Yule early as a publicity stunt. 

It almost has to be first one in North America to go that route, since we haven't even hit Halloween yet. 

"As recently as Monday night, KLO had been playing classic alternative music under the name “The Wave 103.1.” That format had been in place for seven years, [P.D. Rob] Riesen said, but it didn’t make a dent in ratings. “We gave it a shot,” he said.

Riesen said the company will be switching to a new format after Christmas, but he wouldn’t announce what it is yet. “It’s going to be exciting,” he said."

In the meantime, brace yourself. The rest, including many stations here, will follow soon enough. 

‘We realize it’s a little bit early’: Why this Utah radio station is already playing holiday music