geo wrote:

Those numbers were compiled before Peter Sherman quarterbacked AM 640s current recovery.  
 Best buy: CJR/B at $13.73.  
Don't take my word for it; Louis Skizas coming your way with the rest of the story

CJRB is a radio station at 1220 AM in Boissevain, Manitoba. I don't care what Lou Schizas says, I don't think I'm investing in them. 

And no, it's not a Corus station. 

The takeaway for radio is simple and has been proven time and again: build more value for our commercials and charge more, while concurrently both increasing revenue and reducing the spot load.

How? Document, measure, and attribute our radio advertisers’ sales results to the penny – 52 weeks a year. These strategies always produce more premium rate revenue per hour of prospecting, presenting, closing and servicing.

Doing this inside and outside of radio sales, management and ownership, I’ve found it’s actually easier and far more profitable to give our radio advertisers the measurability, documentation and attribution they want - the interesting thing is that virtually no one - broadcasters or print a/k/a "digital news media" competitors - are doing this with any consistency.  

This is the only way to lift radio out of the muck and mire of the status quo, and collectively grow our industry’s 10 years of inflation-adjusted, flat-lining revenue.

I'm happy to pay it forward and freely show others a number of ways as to how it's done.

Don't advertise on corporate radio.  They don't care.  About what?  The audience OR the advertisers.  Go with locally owned and operated radio ONLY.  Other-wise?  There's almost no valid return for your dollar.  THAT audience can't be motivated.

I guess not.  My pecking order in terms of radio's priorities has ever-so-little to do with the business 'realities' of now.  To me it's all about the product.  That they've neglected it for so long is now beginning to turn a former certainty into a crumbling relic.  And who, then, has no shame?

It is "layoff" season isn't it?  Get set to get jettisoned...there are bonuses to be made.  The audience can eat cake.  [and listen to the steady diet of electro-non which supposedly passes for music these decades.