It's not often you'll read a newspaper story devoted to radio, but the Globe & Mail published a great piece on Monday about the changing face of the medium - and how it continues to survive despite competition from so many other sources vying for your attention. 

The story interviews radio people ranging from Alan Cross of Corus to Shannon Burns of Virgin Radio, and looks at how stations are trying to keep listeners tuned in across the country. That includes taking radio to where its audience is - including those who may never have even heard of it.  

"Burns converts TikTok followers into Virgin Radio listeners, sometimes teaching her younger audience what radio even is. Cross does speaking tours and has his own podcast, available on Spotify and Apple Music. CKRZ 100.3, which began in 1987 as a pirate radio station in an old army barracks within the Six Nation of the Grand River in Brant, Ont., sells bingo cards."

The dial of destiny