- Radiowiz
- Member
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Re: Q107 Calgary Is Flipping
ED1 wrote:
That their future is on the FM dial?
Not when the FM's are actually too profitable to terminate in favour of moving the AM to FM.
(market pending)
RadioWiz & RadioQuiz are NOT the same person.
RadioWiz & THE Wiz are NOT the same person.
- RadioActive
- Moderator
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Re: Q107 Calgary Is Flipping
And that's exactly the problem. AM 640 does not have the numbers to justify ever taking over an existing FM frequency on the already overcrowded Toronto dial. So if Corus doesn't care about AM, then perhaps all of its stations on that band - and they have several that are quite successful like CKNW and CJOB - are doomed.
I would hope that's not how they really feel and are simply using this argument as a convenient excuse for the CRTC to explain away their unapproved flip in Calgary.
- RadioAaron
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Re: Q107 Calgary Is Flipping
And that's exactly the problem. AM 640 does not have the numbers to justify ever taking over an existing FM frequency on the already overcrowded Toronto dial. So if Corus doesn't care about AM, then perhaps all of its stations on that band - and they have several that are quite successful like CKNW and CJOB - are doomed.
I would hope that's not how they really feel and are simply using this argument as a convenient excuse for the CRTC to explain away their unapproved flip in Calgary.
They are 100% doomed without an FM flip, and probably doomed with one.
In the US, flipping all-news and sports stations to FM has been successful, but N/T not as much. The format did too little too late to fix the problem that the hosts and the programming didn't reflect the audience the stations wanted. Going to FM doesn't fix the core issue that the format itself isn't attracting new listeners regardless of the band.
You can lead a horse to water...