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Hearing lots of ads on the radio this morning, celebrating that today, Wednesday February 13, 2019 is World Radio Day.
UNESCO'S theme this year is "Dialogue, Tolerance, and Peace."
Radio's real life, practical underlying theme this year is probably how to navigate, and survive (monetize) all the ongoing industry upheavals.
Last edited by betaylored (February 13, 2019 8:02 am)
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World Radio Day is a bigger deal overseas than in North America, where it generally gets ignored. But they did do a segment on, of all places, CKNT Wednesday and I heard a brief PSA on 640 in the afternoon.
I’m not sure if they were talking about it on CKTB when I tuned in this morning, but there was an incredibly absurd and hilarious moment towards the end of Tom McConnell’s show that had to be heard to be believed.
A guy called up, wondering about the future of AM radio and predicting that it didn’t have one, noting something I’ve complained about here in the past, that they all take a break at the exact same time (indicating the format clock, although he didn’t refer to it by that term) they play too many commercials and there’s no way to escape them.
And then he claimed that podcasts were taking over. Naturally, the host defended his turf, arguing that radio’s one key asset was being live and local. To which the caller tried to insist that all podcasts are live, including the ones he listens to.
That made McConnell’s head explode, and they got into a shouting match about who was live and who wasn’t. (To be fair, a few podcasts can be fed out live and listened to later, but the caller seemed to be saying that all of them were done that way.)
McConnell also noted that for the most part, podcasting wasn’t a moneymaker and only a select few actually succeed in earning their makers a living wage. (Humble and Fred may be one of the examples.)
When the caller conceded that, yeah, sure, he was local, McConnell took issue with that as well, noting his show is syndicated and is heard on Bell stations in London, St. Catharines and Windsor, so he can’t really get into Niagara-specific issues any more for that reason.
And on and on it went, with both sides entrenched in their positions for a good 5 or 6 minutes, before McConnell finally hung up on him saying, “The guy’s been calling on this same issue for the past 6 years and he always expects me to say something different.”
It was highly entertaining overall and I bring it up not just because of World Radio Day but the fact that the medium rarely, if ever, actually talks about itself. And I’m sure those who frequent these pages would like to hear a lot more people on the radio talk about radio itself.
(I often think the topic is like Fight Club – the first rule is you can’t talk about radio on the radio!)
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Unless the audience is truly 'into' celebrating it...what's it really mean? Not much. I already know where my navel is. Self contemplation unnecessary.
Charlie wrote:
it's the best medium over-all, and we would all be worse-off without it
Have you overlooked girls?
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I commemorated World Radio Day by listening to 950-WAKM (Franklin TN) and 950-WWJ (Detroit) at 7 a.m. this morning.
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Thank goodness CKNT is here to save World Radio Day. Loved by so many.
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re: cktb. it's funny how he was defending "being local" but couldn't get into local issues because his show is being heard in other markets (so much for "being local" in those markets)... i'm just sayin'.
Last edited by the original hank (February 13, 2019 11:39 pm)
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Yeah, he said he understood the irony of that, but noted the rest of the dayparts on the station were all devoted to local issues.
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NW wrote:
I commemorated World Radio Day by listening to 950-WAKM (Franklin TN) and 950-WWJ (Detroit) at 7 a.m. this morning.
I remember listening to CKBB Barrie on 950 way back during the (Pierre Elliott) Trudeau administration.