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October 21, 2025 9:32 am  #1


How Stations Can Counter Program All Xmas Formats

We're closing in on the inevitable shift by some stations (hello, CHFI!) to all Yule gruel all the time. Many here wonder why it's so popular, but the numbers consistently show it works for the radio outlets that try it. 

In this article, a veteran radio consultant offers suggestions about how to counter-program this yearly onslaught and keep ears listening to your station. I'm not sure if they all work, but they're certainly interesting to consider. 

Counter-Programming the All-Christmas Music Station

 

October 21, 2025 3:05 pm  #2


Re: How Stations Can Counter Program All Xmas Formats

Call me a scrooge. I will tolerate traditional Christmas music on December 24 and 25. Nothing before and nothing after. Only original artists please. None of the Happy Holiday drek that passes for Christmas music today.

 

October 21, 2025 5:48 pm  #3


Re: How Stations Can Counter Program All Xmas Formats

mace wrote:

Call me a scrooge. I will tolerate traditional Christmas music on December 24 and 25. Nothing before and nothing after. Only original artists please. None of the Happy Holiday drek that passes for Christmas music today.

I have a sure-fire way to avoid holiday or Xmas music on the radio when I don't want it. I don't listen. And when I do want to listen to the radio and don't want holiday joy foisted upon my barren soul, I rely on stations that don't air it except perhaps for the handful of days you mention. Community and campus stations are a safe bet for me when the Commercial stations are trying to cheer me up by pissing me off. So are Indigenous stations (like CFGI 92.3 Georgina Island in South Lake Simcoe). CJRT will hold off for awhile yet, as will the CBC French and English music stations, because their primary interest is actually the listener. When DXing, I've conditioned myself to not actually listen when I don't want to. I sit in a very comfortable red or green armchair and read, do paperwork, stuff my face with licorice allsorts etc, or contemplate exotic catches in the Land of Nod, with the headphones on. I'm recording live, so if something interesting jumps out of my trusty AOR-7030, I just have to be conscious enough to stop the recording, scribble a few notes on a napkin, and start the next one. And when I want to DX more actively, I move around the dial, so no single subjection to All I want for Christmas is a Four-Element Yagi or Silent Auroral Night lasts long enough to cause more than minimal pain and suffering. It's the same with holiday music as it is year-round with US talk stations and their hosts' neverending worship of (see another more appropriate thread).

 

October 22, 2025 9:30 am  #4


Re: How Stations Can Counter Program All Xmas Formats

Agreed. Just don't listen. 
If I want Christmas music I have all my Christmas Favourites on my computer for home listening..on a USB stick for the car. All original artists..no holiday drek!!

 

October 22, 2025 10:51 am  #5


Re: How Stations Can Counter Program All Xmas Formats

     Thread Starter
 

October 23, 2025 8:56 am  #6


Re: How Stations Can Counter Program All Xmas Formats

Simply don't listen makes sense IF you have a choice. What about all the staff who work in retail establishments who are forced to listen to this holiday drek 8 hours a day, five days a week.