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February 6, 2024 12:26 pm  #1


Buffalo Radio Ratings: Bills Helped WGR, But Snow Didn't Aid WBEN

The usual suspects (i.e. WBLK, WGRF) are in the usual places in the Buffalo radio ratings, but what stood out to me is the increase all-sports WGR-AM experienced, from a 4.9 in the late summer-early fall to a 6.1, likely because The Buffalo Bills were on a roll at the time. WGR has the rights to those games. 

WBEN-AM's slight decline is less explicable. There was a pretty big snowstorm late last year that paralyzed a lot of Western New York, and that's usually when a station like WBEN shines. Not this time. AM 930's numbers were down from previous months, going from a 6.5 in the early fall to a 5.2 from Oct.- December. That's a surprise to me, since they usually do a great job on covering those kinds of emergencies.

Here's the list from Oct.-December 2023.

 

February 6, 2024 12:30 pm  #2


Re: Buffalo Radio Ratings: Bills Helped WGR, But Snow Didn't Aid WBEN

There's a lot of cross-tuning between NewsTalk and Sports. If the Bills were spurring a lot of extra tuning to WGR, a lot of that would have come from WBEN.

 

February 7, 2024 10:00 am  #3


Re: Buffalo Radio Ratings: Bills Helped WGR, But Snow Didn't Aid WBEN

The Holiday Hits format certainly helped 96.1.