The Southern Ontario/WNY Radio-TV Forum / What Was With The Horse & Covered Wagon Of CKCO-TV?

**Posted by RadioActive** March 28, 2025 5:33 pm

I came across these old ads from CKCO-TV in Kitchener and I'd long forgotten that weird covered wagon in their logo. To paraphrase Jerry Seinfeld, "What's the deal with those wagons?" I recall they used them for years. Was it part of the Electrohome logo, a former owner of the station?

**Posted by RadioAaron** March 28, 2025 5:38 pm

Acknowledgement of the area's concentration of Mennonites?

**Posted by AspectRatio** March 28, 2025 5:50 pm

RadioAaron wrote:
Acknowledgement of the area's concentration of Mennonites?

I believe that's it. I found this February 2004 article and one photo caption reads "CKCO jackets once bore this patch, which included the Electrohome logo and paid tribute to the area's Mennonite heritage with a Conestoga wagon."

Full size link.

**Posted by paterson1** March 28, 2025 6:03 pm

Correct, the Conestoga Wagon is a nod to the Mennonites and Amish who settled in Waterloo Region and SW Ontario in the late 1700's and into the early 1900's. Many came from Pennsylvania and this was their form of transportation especially for long distances.

**Posted by DX** March 28, 2025 6:59 pm

Next thing you know they'll be naming some institute of higher learning after the horse and covered wagon, just mark my words.

**Posted by Forward Power** March 28, 2025 8:00 pm

...and did I hear right that there are thirteen hooves visible, representing channel 13?