Nielsen says in its latest audience study that Millennials are driving the Surge In U.S. news radio listening. In fact, so many 18-34-year-olds listened to news and talk radio during the Fall 2016, Winter 2016 and Spring 2017 PPM ratings, that other popular formats among this group of listeners lost share in January.  “Pop Contemporary Hit Radio, a leading format among Millennials, was off nearly a full share point, while Country continued to trend downward with younger audiences. Hot Adult Contemporary (AC) and Mexican Regional were also softer compared with January 2016, while Sports radio was flat,” Nielsen said.

But what about Canada eh?

Well the latest On The Kowch Blog looks at the Nielsen numbers and compares them to Numeris 18-34 ratings. Millennials in Calgary, Montreal and Vancouver spent more time listening to talk radio during the Spring 2017 PPM ratings. Toronto and Edmonton millennials – not so much! Here is the breakdown of millennial listening in Canada's five PPM markets comparing Spring 2017 to Winter 2016 PPM ratings

- Montreal’s female millennials listened more than men.
- Calgary male millennials listened more than women
- Vancouver female millennials listened less than men
- Edmonton millennials listened less to newstalk radio
- Toronto millennials listened less to news and talk radio
 

Last edited by kowchmedia (June 20, 2017 4:56 am)