David Bray has the goods on the ratings in other markets...'


With this book, radio retains an average weekly reach of 83% for Canadians A12+. In home represents 49% of tuning. Out of home represents 51% of tuning. We should note that, for Canadians, 10% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.The latest PPM release from Numeris completes the 13-week period covering August 26, 2024-November, 2024. 


Let’s look at the five PPM markets.


Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering an 11.7% share for A12+, followed closely by CHFI with an 11.5%. CHFI-FM comes out on top with women 25-54 with a 13.7 % share (up from 12.3%). For men 25-54, boom leads with 10.1 % (down from 12.0%). In a surprising shift, 640 AM CFIQ is out in front for M18-34 with a 12.9%. CHFI is #1 for F18-34, topping the list at 16.1%. 

Vancouver: CKNW grabs the #1 spot for A12+ with a 12.1% share of hours tuned (down from 12.2%). Taking the top spot for F25-54 is Move 103.5 with a 20.3% (up from 18.8%) share. Virgin Radio holds the lead for M25-54 listeners, delivering a 13.1 % share followed by FOX at 11.1 %. Move 103.5 is out in front for M18-34 with a 14.3% share of hours tuned. In a very unusual shift, when it comes to women 18-34, CFOX drops to 9.1% from 26.7% in the last book and Move takes a huge lead with 30.3%.

Edmonton: UP!99.3 takes #1 with A12+, posting a 10.5 % share of hours tuned. NOW! holds top spot for F25-54, delivering a 16.3% share (down from 17.3 %). NOW! Radio tops the list for M25-54 with a 13.4% share (up from 11.8%). For M18-34, the Bear is out in front at 16.8% (up from 6.9 %). UP! 99.3 led with F18-34 delivering 24.1% (up from.14.3%) – another unusual statistical jump.


Calgary: XL 103 leads the way for A12+ with a 15.9% share. 90.3 Amp Radio is popular with women, taking #1 spot for F25-54 delivering an 11.3 %. For M25-54, X92.9 rules with a 13.8% (up from 13.1%). X92.9 is in the top spot for M18-34, delivering a 21.2% (up from 16.3%). CJAY tops F18-34 posting a 12.6%. 


Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with an 18.6.% share (down from 21.4%). For A12+ (Anglo) CJAD 800 is #1 with a 31.3% (down from 31.6 %). 107,3 Rouge is tops with women, taking #1 spot for F25-54 (Franco) delivering a 17.0 % share. For F25-54 (Anglo), The Beat 92.5 is well out in front with a 24.3% share (down from 32.4 %). For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.3% share (down from 23.4%). For M25-54 (Anglo), CHOM-FM is #1 at 19.9 % (down from 20.8 %).   



I looked at the numbers Bray put out in Broadcast Dialogue, and I find it fascinating thar CJAD in Montreal is their version of CFRB has a 31% share and then CFRB as noted already on a post last Wednesday is under a 2 share.

The format and the history of these stations in these 2 major markets is steeped in history and in delivering news talk formats. How CFRB slipped so badly, is beyond me.



https://broadcastdialogue.com/fall-2024-ppm-ratings/
 

Last edited by Muffaraw Joe (December 9, 2024 8:35 pm)