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The End Of An Unbiased News Network & Why It Died
This isn't local, but it certainly is a fascinating story. It's about the demise of Scripps News, an online, cable and digital antenna news channel that started life with just one purpose - to be as unbiased as possible on every story. No leaning left, no leaning right. As Joe Friday used to say on Dragnet, "Just the facts, ma'am."
Scripps owns a large number of over-the-air TV stations in the U.S., including WKBW Channel 7 in Buffalo.
Immediately after the U.S. election, the network mostly faded to black, firing many of the 200 workers who tried so hard to bring a quality product to viewers.
The story below, which won't be for everyone, traces the whys of the demise and speaks volumes about the state of news in today's increasingly difficult media landscape. A great but lengthy read - but also a frightening one.
Watching the Media Reckoning Unfold in a Now-Shuttered Broadcast Newsroom
- BowmanvilleBob
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Re: The End Of An Unbiased News Network & Why It Died
From the article:
This pretty much sums it up.
"Companies can buy ads anywhere. Faced with the choice of marketing their products next to coverage of war, famine, and political strife or during sitcoms or football games, guess which one they’ll pick. The fewer viewers an outlet gets, the less likely a company is to risk being highlighted next to news that generally bums people out. “When push came to shove,” Symson notes, ad buyers were “uncomfortable putting their dollars to work around the news.”