1 of 1- RadioActive
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Is This Appropriate During A Traffic Update?
Have to admit I've never heard anyone do this before, but on certain occasions, the morning traffic copter guy on 680 News Radio will do a bit of schtick before he gets into the problems on the roads. I've heard him play sound effects and even a song snippet, before he tells listeners how terrible things are on the Gardiner or the 401. Either way, it doesn't last long.
I'm of two minds on this. As an old radio producer, I always tried to inject as much production stuff as I could where I thought it would work. So I appreciate the thought and the extra effort it takes.
On the other hand, if I'm stuck in traffic and getting increasingly P.O.d about the endless gridlock, I think I'd just want him to get straight into the reasons for it - and how long it might last. Maybe not the place for doing a bit.
I've never seen a traffic guy do this before. Have you heard this and do you think it's appropriate?
- fyshtalk
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Re: Is This Appropriate During A Traffic Update?
Just so long as they don't tell me ...we have "aye" problem with "aye " vehicle...thanks to "aye"
traffic reporter who called that in.
- ED1
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Re: Is This Appropriate During A Traffic Update?
Trace St John on 660 News in Calgary used to get a bit creative and punny with his scripts but I never heard weird sound effects. I think it’s OK to inject a bit of levity in a traffic report but you have to know where to draw the line I guess.
- Binson Echorec
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Re: Is This Appropriate During A Traffic Update?
I'm almost convinced radio could drop traffic reports entirely, maybe not now but eventually. So many people use Waze or other apps for navigation these days.
For the record I jump to 680 as soon as I get in the car.
If you have a unique idea for delivery, I say go for it. You're only going to stand out - because let's face it; we all know where the slowdowns are on the city's major arteries and when (always!). So why not make your report sound less "same-y"?
One of 680's morning team is a former FM jock and I get to hear that in his approach.
Last edited by Binson Echorec (December 3, 2024 3:34 pm)