1 of 1- RadioActive
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High School Student Pens Article About What's Wrong With Radio
He may be young, but he's wise beyond his years.
"The issues lie mainly with poor management and leadership. Common notions that digital media, such as streaming and social media, is to blame for the descent of radio oversimplify these problems. Radio has time and again survived even the COVID-19 pandemic, which locked people at home away from their car’s radios. The problem indeed persists in how radio executives respond to change."
Editorial: Radio stations’ signals aren’t fading; they’re just being misdirected
- andysradio
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Re: High School Student Pens Article About What's Wrong With Radio
Wow. He should work a The Globe
- dmcjeff
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Re: High School Student Pens Article About What's Wrong With Radio
I disagree. It’s technology and radios inability to adapt to our ‘Always connected’ world with on-demand.
I have a connection package with my car for about ten bucks a month and I get unlimited audio, web access and streaming plus access to to Tune-in and Spotify.
I never tune to any morning show anymore which we as a lot of talk if I’m in the mood for music; much of it ad-free
OTA ‘free to receive’ signals are going to disappear if this trend continues.
I also suggest that the recent advent of low-cost subscription streaming on (TV) with ads will fail.
Last edited by dmcjeff (November 27, 2024 4:07 pm)
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- paterson1
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Re: High School Student Pens Article About What's Wrong With Radio
I wonder if some of the listening levels are a bit misleading. 75% of 12-17 age group listen to the radio weekly doesn't mean much. How long were they listening, and were they actually tuning in or was it just a radio on in the car or room they were in. Sad to say but any of the younger members of my extended family or younger people I know, almost none are radio listeners.
- RadioActive
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Re: High School Student Pens Article About What's Wrong With Radio
I don't take issue with the fact that many younger demos don't own a radio or have even tuned one in.
But based on what this kid has to say, he clearly has. He understands a lot of the problem is with group think large management, who care only about running 5 minutes of spots in a row and if you can find something to keep the suckers listening until the next endless pause, well, that's just fine.
And who needs local, when you can have an already existing employee 5,000 miles away phoning it in for your station or voice tracking to save on having to spend on hiring someone and - horror of horrors - pay them for their trouble!
I won't argue that many in his school probably don't care about radio, but, even if you don't agree with what he says, he clearly has made himself familiar with the current state of the industry. I agreed with a lot of his mini-essay.
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Thread Starter- paterson1
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Re: High School Student Pens Article About What's Wrong With Radio
I wasn't quibbling about what he was saying. All that is fine. I was quibbling about the figures posted from Statista. A little over 75% for 12-17 year olds listening per week seems a bit suspect. That's why I asked how long were they listening and did the young people actually tune in or were they just somewhere a radio was on.