1 of 1- paterson1
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CRTC Broadcast Report- Broadcasting Profitable Except For OTA TV
The CRTC has released it's 2022/23 annual report for broadcasting in Canada. Most sectors are profitable except for conventional television. The whole report is linked in this article from Broadcast Dialogue..
- RadioAaron
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Re: CRTC Broadcast Report- Broadcasting Profitable Except For OTA TV
while the Commercial Traditional Television sector reported a PBIT margin of -30.5%.
That is not sustainable for, like, even another year.
Granted, that loss isn't being shared equally and a small number of stations might be slightly profitable, but we're going to see many stations shut off soonish.
- paterson1
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Re: CRTC Broadcast Report- Broadcasting Profitable Except For OTA TV
TV needs to focus on local advertisers. National for both TV and radio has been in decline for years. This is why the smaller radio stations and groups are still expanding and overall weathering the storm better because they focus on the local advertising. The figures from the report prove this.
I found it interesting that total TV and film production in Canada grew by 4% to $12.19 billion in 2023. Much of the growth was fueled by international productions of which the US made up 74%.
Of the $12.19 billion 56%- $6.86 billion for international TV and film productions, and 44%- $5.36 billion for homegrown or domestic production. Worth noting that 26% of the international TV and film production total was outside of the US, which is surprising.
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Thread Starter- RadioAaron
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Re: CRTC Broadcast Report- Broadcasting Profitable Except For OTA TV
paterson1 wrote:
TV needs to focus on local advertisers. National for both TV and radio has been in decline for years. This is why the smaller radio stations and groups are still expanding and overall weathering the storm better because they focus on the local advertising. The figures from the report prove this.
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It's because the smaller RADIO groups are in smaller markets where rates are accessible on the local side. Local sales are also declining rapidly, they're just growing as a percentage of the total since they're not declining as *rapidly* as national. This is not some magical untapped opportunity.
There are no smaller TV groups doing well and expanding.
- paterson1
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Re: CRTC Broadcast Report- Broadcasting Profitable Except For OTA TV
Local radio sales increased last year by 3.14%. $714.1 million in 2022. $736.5 million in 2023.
National radio sales decreased last year by 7.95%. $353.7 million in 2022. $325.6 million in 2023.
So, local sales are not declining rapidly. Local sales are well over double national sales, and growing.
There are a lot of uptapped local opportunities for both radio and television, this is where local television stations and radio should focus their sales efforts. It will be some work and take time, but the business is there. Lots of co-op dollars are available for local retail advertisers too.
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