I admit this is total speculation and I could be completely wrong, but I think it’s a question worth asking: is the new AM 640 morning effort hurting Mike Stafford’s show, which follows it?
 
I wondered about this when I heard Stafford on Wednesday hinting (and in some cases coming right out and admitting) that he wasn’t getting very much phone action. This isn’t the first time since the newcomers arrived that I’ve heard him say this. In fact, over the past few months, during the time I’ve tuned in, he’s mentioned a lack of callers more often than before. But that never seemed to be as big an issue when Oakley was doing mornings.
 
Many here believe – myself included - that Stafford is the best host on 640. So does that mean the topics aren’t grabbing people, potential listeners are all at work, everyone was out enjoying a 28 degree day or they simply have nothing to say on what’s being discussed? My guess – and to repeat, it’s just that – is that perhaps  because the morning show may be causing tune-out, many just aren’t coming back once the less than dynamic duo in the AM slot are done for the day.
 
Fewer listeners to them might translate to fewer holdovers for Stafford and it could be hurting his show. I suppose we won’t know anything until the numbers finally come out. But if 640 slips below the average 2.0 it’s been getting (not that great to begin with) the powers that be at Corus will surely have some big decisions to make. The other question is how long will they wait?
 
I’m not too sure if he even wants it, but perhaps the answer would be to give Stafford the morning show (along with a commensurate boost in salary), which is likely what they should have done in the first place.
 
I know he occasionally visits here so I hope he understands I’m not disparaging his show, which I still enjoy, just wondering if the lead-in is proving a problem.