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It appears that not only the Spence Diamonds ads on the radio are getting annoying. But it appears that the IKEA ads on the radio are getting annoying as well. The 2 IKEA radio ads that heard were pretty annoying such as: This woman drinking out of a wine glass and saying "Ew" 2 times and other one where she sleeping and snoring and saying "Pineapple" 2 times. So do we have direct competion between Spence and IKEA? It appears so.
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I'll admit that both are annoying, but the fact that you paid attention and remembered them unfortunately proves they work.
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Yeah, the number of people who actively avoid a business because they're annoyed by their ads is going to be pretty small.
This IKEA spot clearly get the message out that "exact same products, but cheaper than before."
The message I get from Spence is "we exist" and they're easily the first answer I'd give if you asked me to name a jewellery store, even though I've never seen one of theirs.
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The Ikea ads have been annoying for years, mainly because they keep using that guy with the really phony Swedish accent.
I think he actually is a swede but he's doing what anglo Americans think a Swede sound like.
As for the Spence ads -- they just continue to be pointlessly weird. ( have you heard them, Tim Walz?)
I cringe a little when I hear the latest Spence when Fiona tells her "boys" to bend down so she can pat them on the head.
Yeesh.
On another note, have you noticed how the radio airwaves have become flooded in recent weeks by ads for products by New Nordic?
I had never heard of this company until now, and now almost every ad is about one of their implausible products.
The stuff they advertise would even make Dr. Pinkus blush at their bogusness.
Gummies you can chew to make your hair grow thicker?
Seriously?
Apparently your liver does not like it when you have a slice of pizza and a beer.
Right I get violently ill for days whenever I do that.
I should take some New Nordic tablets for that.
Please, Sarah, come back from Japan to save us.
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"Is This Radio Ad Way Worse Then Spence Diamonds?"
Than.
I hope I have added to the discourse on this topic.
Also, there are so many characters in Spence spots and so much backstory now, it's hard to keep track.
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If I recall this ongoing soap opera correctly, didn't Fiona come for a visit from Scotland? Isn't her visitor's visa up by now? She's definitely overstayed her welcome.
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RadioActive wrote:
I'll admit that both are annoying, but the fact that you paid attention and remembered them unfortunately proves they work.
Do they really work? Next time you need a diamond tennis bracelet, or some drinking glass, will you run out an give your money to Spence or Ikea, or will you avoid them like the plague because you hate their annoying commercials?
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IKEA, specifically, does a LOT of market research. They know whether or not their various marketing campaigns are successful.
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The late Craig Smith, who at the time was monitor of this board, posted: "I detest Sleep Country Canada ads but when I needed a mattress, I bought one from Christine McGee. First name that came to mind"
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Quite frankly if I need jewelry I'll go to Birk's
Old habits from Vancouver die hard.
I have bought a couple of things from Ikea over the years, but I also really like Structube, and there's one near me in Toronto.
I also have always liked Sleep Country, I mean why a mattress anywhere else? Or feather pillows, or bedsheets?
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I used to work with a guy who always stressed the vital importance of proper punctuation and how it can completely change the meaning of a sentence. And he used Sleep Country as an example, pointing out how their tag line can have a very different connotation with just a few periods and question marks.
Sleep Country Canada? Why? Buy a mattress anywhere else!
Still remember that lesson.
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The Ikea guy is Jonas Fornander
newsguy1 wrote:
The Ikea ads have been annoying for years, mainly because they keep using that guy with the really phony Swedish accent.
I think he actually is a swede but he's doing what anglo Americans think a Swede sound like.
As for the Spence ads -- they just continue to be pointlessly weird.