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July 28, 2024 9:01 pm  #1


Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

Nearly everybody knows the story by now - on May 27, 1957, CHUM Radio became the first station in Toronto to go full time rock and roll, much to the dismay of some parents and listeners, who told Allan Waters to "get that noise" off their radios. 

There's not much dispute that CHUM was the first to do this 24 hours a day. But what may be less well known is that at least one other local station was playing rock days before CHUM went fulltime. The listing below is from May 24, 1957's Toronto Star, and if you look closely at 10 PM, you'll see CKFH was playing at least an hour of the devil's music from 10-11 PM. (Ironically followed at 11 by a show called "Youth for Christ.")

There's no way to know exactly what kind of stuff CKFH, then at 1400 on the dial, was playing, but there's not much doubt it was the stuff CHUM would latch onto for good just 48 hours later. A long forgotten bit of Toronto radio history. 

(Worth noting that CHML had a show at 7 PM called "Top Forty," but it's impossible to know what that meant in terms of the music. CKFH's "Rock and Roll" would seem to leave little doubt.)

 

July 28, 2024 9:54 pm  #2


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

Also interesting to note that CHUM only had one program in the listings on May 24, 1957.  At 7pm the Rosary Hour is listed and that was the only program for the station.  Maybe for a week or a few days prior to the  big change CHUM didn't list much programming, since all the shows were about to be dropped?

 

July 28, 2024 10:28 pm  #3


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

CHML had a The Top Forty Show weekdays from 4-6PM and 7-8PM. Also Saturday morning. I don't know when it started but they had a Top 40 which they compiled weekly from information provided by record stores in Hamilton. I don't know if their chart was ever published, but they had a Top 20 countdown Saturday and a Top 10 (actually top 8) Sunday afternoon at noon. I also don't know when they stopped. After CHUM started and later that summer CKEY I listened to them.

 

July 28, 2024 10:33 pm  #4


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

Do you remember if the CHML shows played rock or something more middle of the road?

I think my point in all this is that CHUM is always considered the first GTHA station to go rock. But it seems there were others playing the music long before 1050 went to it. Just not full time. They are pioneers of a sort, too, but have been all but forgotten. 

I wonder what people turning on their radios that May 27th thought of the new CHUM - if they were even listening. It wasn't a very highly rated station at the time and it wasn't until after the format switch that it soared into the top of the ratings chart. 

     Thread Starter
 

July 29, 2024 12:23 am  #5


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

RadioActive wrote:

Worth noting that CHML had a show called "Top Forty," but it's impossible to know what that meant in terms of the music.

A few decades later in the mid-to-late '80s, CHML aired The Dick Clark National Music Survey on a weekly basis, no doubt to compete with CKOC, which was carrying Casey Kasem's American Top 40 at the time. CHML wasn't a Top 40/CHR station, but they were most likely trying to shed their image as an "old folks" station.

Dick Clark's countdown show was also carried locally on 1050 CHUM.



PJ

 


ClassicHitsOnline.com...The place where all the cool tunes hang out!
 

July 29, 2024 7:58 am  #6


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

I wonder if CHUM also dipped their toe into rock and roll prior to going full time May 27, 1957.  There is a chance that they also had a rock and roll hour of music or youth oriented program somewhere in their schedule prior to May 27th.  We would need to see their full schedule and sort of guess by the program name.
 
Program variety was normal for radio in this era and likely more stations than we think, even some smaller markets very well could have had a program that played this new fangled music that the kids seem to like. 
Red Robinson on CJOR in Vancouver was playing rock and roll on a regular basis in November 1954. He is the earliest that we know of in Canada, there could have been others but not verified. 

 

July 29, 2024 9:01 am  #7


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

paterson1 wrote:

I wonder if CHUM also dipped their toe into rock and roll prior to going full time May 27, 1957.  There is a chance that they also had a rock and roll hour of music or youth oriented program somewhere in their schedule prior to May 27th.  We would need to see their full schedule and sort of guess by the program name. 

Well, since you asked, this may be one of the best ways to make a guess about what they were up to. Here are the listings for May 21, 1957, just about a week before the big format change. Let's see what CHUM was doing. 

7 AM - News; Morning Show (To 9 AM)
9:00 AM -Who Am I?
9:30 AM - Tune Titles
9:45 AM - Chapel Chimes
10 AM - Date With Dobbs (This would have been Harvey Dobbs, one of the original rock line-up announcers)
11:30 AM - A.M. Varities
12 Noon - Country Caravan
1:00 PM - Johnny Lombardi (Italian programming)
2:00 PM - Phil Stone (Another DJ who was drafted into the rock format)
4:15 PM - World Window
5:00 PM - Bumper Parade (Hard to say, but I suspect the "Bumper" could refer to rush hour traffic)
7:00 PM - Rosary Hour

After that, there are no more listings for 1050. Again, hard to say, but none of that screams pumping out the hits. We don't know what Dobbs and Stone were playing, but the legendary story (true or not) is that owner Allan Waters spent that weekend throwing all the old middle-of-the road and big band stuff out in the garbage and replacing it solely with contempory 45s, leaving the apparently reluctant jocks nothing else to play. 

We may never know, but that line-up does not look like it lends itself to any kind of rock and roll. 


     Thread Starter
 

July 29, 2024 9:34 am  #8


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

I agree, nothing on that schedule really indicates rock and roll, unless some of the announcers like Phil Stone or Harvey Dobbs mixed in some with the other music in their programs.  Sort of what Ray Sonin did with on CFRB's Calling All Britons when he would slip in some rock and roll on the show with groups like The Beatles, Gerry and the Pacemakers or Herman's Hermits etc. 

Always wondered about Wally Crouter when he was the host of Canadian Bandstand on CKCO TV in 1958.  Odd that Wally would be hosting this dance show that played the top 50 hits.  Did CFRB play some of this music in the late 50's?  You would think that CKCO would want a host that the high school kids would know or listened to.  Wally doesn't exactly come to mind, but maybe RB did play Elvis or a lot of the other hit parade music in this era, mixed in with their traditional MOR music.

Even though the top 50 included rock and roll, it also had it's share of MOR and country music, especially in the late 50's and early 60's. 
 

 

July 29, 2024 9:44 am  #9


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

Maybe Dale Patterson or Doug Thompson can confirm this, but I've always heard that Harvey Dobbs and Phil Stone weren't big fans of rock and roll and had to be dragged kicking and screaming into the new format. Maybe they changed their minds when ratings started going up, but I'm pretty sure they were never fans of the "new sounds."

     Thread Starter
 

July 29, 2024 9:56 am  #10


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

I remember reading that too.  Doug might know if CHUM ever did play any rock and roll prior to May 27th. 

Still wonder about Wally Crouter hosting Canadian Bandstand.  He was well established as CFRB's morning man in 1958, but not so established playing the hit sounds that high school kids would dance to.  Maybe RB played more of the top 50 in 1958 than we thought?

 

July 29, 2024 2:31 pm  #11


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

As ffar back as 1954, I recall that WKBW 1520  was playing rock and roll (mostly R&B) each night at 8:00PM with
The Hound  George Lorenz.  I used to listen to The Lone Ranger on Mon Wed & Fri at 7:30PM and immediately afterwards you would hear the sound of a hound  thereby signaling the start of George's show. It was definitely ahead of its time.

 

July 29, 2024 4:45 pm  #12


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

Although CHUM wouldn't play the top 50 tunes (more or less) full time until May 27, 1957, CHUM country DJ Josh King did introduce Elvis at Maple Leaf Gardens on April 2nd of that year.

Daytime DJs such as Harvey Dobbs played lighter pop music and still some big band songs as well, but they had to be on Billboard's Hot 100. Harvey did not like rock music at all and desperately tried to talk owner Allan Waters out of it. Thankfully, Allan didn't listen.

Last edited by Doug Thompson (July 29, 2024 4:50 pm)

 

July 29, 2024 5:00 pm  #13


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

I appreciate the input Doug. I also think it's safe to say that when you look at some of the songs on that very first CHUM Chart, many of them would not be considered "rock and roll" today and you'd almost never hear them on an oldies station now. 

Perry Como, who had the #9 song that week, was really popular, but I can't think of anyone who would call him a rock artist. In fact, as I look at the "Following Forty," I find it hard to recall many of them. So if CHUM played them in those pre-Top 40 days, I'm not sure it would matter much, since the old guard and the new guard were at least partially the same. 

(Chart courtesy of The CHUM Tribute Site)

 

     Thread Starter
 

July 29, 2024 7:56 pm  #14


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

That was a very well put together chart for May 1957.  I have seen many from that era into the 60's that looked cheap with a type written chart and poorly layed out.   At least the CHUM chart went to a real printer and not printed in house on a Gestetner like some others.  

Many of the songs weren't rock and roll.  But that is what made the top 50 songs interesting in the 50's and early 60's.  MOR and country artists were also popular and they were always included in the hit parade music.  But Elvis at #1 with All Shook Up was not country or MOR.  Back in 1957 people like Pat Boone, Sal Mineo and Andy Williams were teen idols. Even in the spring of 1957 rock and roll was still a fairly new thing but really starting to impact mainstream music. 

 

July 29, 2024 8:16 pm  #15


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

mojo55 wrote:

As ffar back as 1954, I recall that WKBW 1520  was playing rock and roll (mostly R&B) each night at 8:00PM with The Hound  George Lorenz.  I used to listen to The Lone Ranger on Mon Wed & Fri at 7:30PM and immediately afterwards you would hear the sound of a hound  thereby signaling the start of George's show. It was definitely ahead of its time.

There was also a guy known as Lucky Pierre on a Buffalo radio station (I don't remember which one) who was on week nights at 8PM for an hour who played new pop music. That would be late 1956 early 1957.

 

July 29, 2024 11:02 pm  #16


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

Doug Thompson wrote:

Although CHUM wouldn't play the top 50 tunes (more or less) full time until May 27, 1957, CHUM country DJ Josh King did introduce Elvis at Maple Leaf Gardens on April 2nd of that year.

Daytime DJs such as Harvey Dobbs played lighter pop music and still some big band songs as well, but they had to be on Billboard's Hot 100. Harvey did not like rock music at all and desperately tried to talk owner Allan Waters out of it. Thankfully, Allan didn't listen.

I'm glad to see what you said about what the daytime DJs would play, because I've long wondered about a conversation I had with my late mother when I was young (this would have been in the 1970s) about what CHUM was like before they started playing rock and roll. As I've mentioned before, she was unusual in that she very freely switched back and forth between CHUM and CFRB. This was a combination of them being so close together, and more importantly because she enjoyed a wide variety of music (although a major reason for her switching would be when either one of them played a song that she didn't like). 

Now, as to the matter at hand: with my interest in radio, I was very curious about what CHUM had played before the format change. And my recollection is that she said something to the effect that they had already been playing what was popular, and I think she also indicated that there was a fair amount of upbeat music or something to that effect. But that would go with a lot of big band music (which she tended to like a lot) and also some light pop music, without them having played any rock and roll -- and she didn't indicate that they were playing any of that. I think that because she enjoyed such a wide range of music and overall tended to like upbeat music, that she probably looked at CHUM's transition as a good and natural move for them, and of course their charts show that they did continue to play a lot of MOR music anyway. I have found it confusing to see how much CHUM used to have other types of programming that I don't think she mentioned, but my guess is that this was because she generally switched to CFRB when it was on and so she just focused on the music they played in answering my question. 

 

July 30, 2024 12:05 am  #17


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

In the early 50s prior to May 27, 1957 CHUM was a minor player on the Toronto radio scene.  It was a dawn to dusk station which meant that in the dead of winter its listeners had to wait until close to 7:00 AM for it to start its morning show and would lose its signal at 5:00Pm during afternoon drive. The big players at the top of the ratings were CFRB and CKEY. If you wanted MOR music with top notch news and variety (specialty programs) you stayed with RB.  If you 
 wamted only music and news you stayed with CKEY. The music on all four private stations was very similar MOR
 with CFRB and CHUM providing the odd country program and CKFH leaning occasionally more to jazz and big band.
During the early50s CHUM played the top 10 hit parade songs each Saturday afternoon at 1:30PM and CKOC also played the weekly top 10 hit parade songs every Sunday afternoon at 12:30PM. Some famous people that got their start at CHUM during the early 50s included newsman Harvey Kirck, actor comedian Larry Mann , a DJ, and quizmaster Monty Hall's brother Bob Hall.

Last edited by mojo55 (July 30, 2024 12:09 am)

 

July 30, 2024 2:31 pm  #18


Re: Why CHUM Wasn't The 1st T.O. Station To Play Rock & Roll

mojo55 wrote: Some famous people that got their start at CHUM during the early 50s included newsman Harvey Kirck, actor comedian Larry Mann , a DJ, and quizmaster Monty Hall's brother Bob Hall.

Harvey Kirk was a CHUM newsman until 1960 when Bill Drylie (from the Toronto Star) was hired as News Director. Harvey then moved to CHCH TV in Hamilton. As well as his brother Bob, Monty Hall, Mr. 'Let's Make A Deal' himself was CHUM's morningman for 2 years in the mid to late 1940's. Even Barry Nesbitt, CKFH's longtime Program DIrector was at CHUM in its pre Top 50 days.

Last edited by Doug Thompson (July 30, 2024 2:54 pm)