Well if McDonalds is sponsoring each station, the cause is great exposure... I don't really blame stations for being involved. 

grilled.cheese wrote:

Their coffee is superior to Tim Hortons.

While I don't agree, I will give them credit for maintaining the same taste from location to location.
That's something Tim Horton's failed to deliver on.
A great cup at one location and a crappy cup at another. 
Sometimes I wonder how some TH locations get to keep the good Tim Horton's name.

It's so easy...so OFTEN...to find fault with a whole heap of corporate entities.  A huge number of them are really just posers and fakers and they hunt for their 'good will' brownie points with a transparent amount of obvious hypocrisy.  No...I won't drag Ray Kroc's crock down with examples.  Even dirty Ray got this one right.

Rotten Ronny's, though, has been doing this 'day' close to forever and their Ronald McDonald houses do a LOT of good for a LOT of people who really NEED it.  I'll give 'em shit when they deserve it.  THIS ain't one of those times.  Good on 'em.  The copy-cats could only hope to do as well.  Tim's summer camps seem valid too.  Many others...not so much.