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How Buffalo's WECK Uses An Ignored Demo To Make Big Bucks
According to Big WECK station owner Buddy Shula, there's gold in them thar Boomers, if you're willing to seek them out.
“We don’t have to go to advertisers, they come to us if they want to reach Boomers,” Radio One Buffalo owner, CEO, and President Buddy Shula says. “They get great results, and they stay long term — for years.”
If You’re Going After Boomers (And Why Not?), Here’s What You Should Know
- RadioAaron
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Re: How Buffalo's WECK Uses An Ignored Demo To Make Big Bucks
And we’re profitable by super-serving this demo that has by far the most money, and spends it.
This illustrates why the current sales-demo cutoff of 55 is ridiculous and decades out of date. We've heard "40 is the new 30," well, 70 is the new 60. In addition to having stereotypically younger spending habits, they're wealthier than any generations was (or probably will be) at that age.
Nevermind, as the article points out, that they're by far radio's biggest and most loyal userbase.