1 of 1- Ian Liberman
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Streaming exacerbates the death of classic and active rock radio
Rock radio in Canada is learning the effect of streaming. Wakefield research has noticed a trend of dropouts from Classic rock since 2012 while Spotify reported a gigantic market for hard rock and metal in streaming. However, rock stations in Canada obssessivly have stayed away from this hard rock and metal genre since the beginning of rock radio and still continues , as noticed by a total difference in playlists between active in the U.S and Canada. Canadian hard rock listeners can now jump to streaming groups and abandon inferior active rock stations in Canada and now hear the new Trivium, Disturbed, or Five Finger Death Punce tune the day it is released. Slacker found that FFDP was as popular as Metallica, in a U.S poll, while this band gets virtually zero airplay in Canada. New technologies will spell the end of rock radio for North America but Canada it is really ripe for the pickins.
- Dial Twister
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Re: Streaming exacerbates the death of classic and active rock radio
I don't argue with the point you make, but Five Finger Death Punch? Really?
- Kilgore
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Re: Streaming exacerbates the death of classic and active rock radio
rock 'n roll's been goin' downhill ever since buddy holly died
- Radiowiz
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Re: Streaming exacerbates the death of classic and active rock radio
Radio is an ad business not a music business.
You can have a million people listening and tuning out ads
or you can have a hundred thousand people responding to the ads they hear on the radio.
That is what went on when 97.7 CHTZ did their research...they were the closest thing...the best hope for the heaviest side of rock.
Sure, it's owned by Bell these days, but regardless of owner, I'm confident they won't refrain from "Playing it safe..."
Last edited by Radiowiz (August 2, 2015 11:53 pm)
RadioWiz & RadioQuiz are NOT the same person.
RadioWiz & THE Wiz are NOT the same person.
- Old Codger
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Re: Streaming exacerbates the death of classic and active rock radio
Kilgore wrote:
rock 'n roll's been goin' downhill ever since buddy holly died
No. That's not true . MTV didn't help any though. Looks knocked talent on its ass. And while there is some GREAT new talent out there in Rock and on the top 40 ... looks still hold way too much sway. [Looks and getting away with pushing envelopes futher than necessary just [seemingly] for the sake of doing it.]
Radio is pretty stagnant. You really don't seem to have to do very much at all to be 'different'. It just seems like it's too late. 'Live and local' will have a future. The rest? Maybe not so much. They [the corporations] have no qualified leaders [with balls], no imagination, no creativity...and likely...no future. [unless guessing and failing is a future]
The Mighty Q missed the boat when they changed their game plan. We said it then. The pudding is attracting flies. Too bad. But like I said... ... ...
- RadioActive
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Re: Streaming exacerbates the death of classic and active rock radio
This is slightly off topic, but still fits the thread in a way. It's interesting to see that a trucking company in the U.S. - a firm called Freymiller - has set up its own online radio network, dedicated to cross country truck drivers. The idea seems to be that the knights of the road can stream one station from coast to coast, listening wherever they are to their favourite country music local stations might not play. They've even hired a former Sirius XM host to do their morning show, and say on their website that they take requests.
Talk about targeting a dedicated audience, while cutting out traditional broadcasters. Another peek into radio's future?
Freymillerradio.com
Truck Driving Country Radio Unveiled
- Old Codger
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Re: Streaming exacerbates the death of classic and active rock radio
RadioActive. I agree. I wanted radio to do that 20 years ago...with AM. Target special groups who don't get serviced. Instead AM just went talk.
zzzzzzzzzzzzzzzzzzzz
Now FM'll have to do it as the ditch they've dug for themselves is just getting deeper. Find a special [huge] niche and target it. Specifically.
[as long as it ain't 25 to 40 year old women. That's already being WAY over - done. (and it ain't a niche)]