Ken Deutch was also known as KenR, who produced and sold radion station and commercial jingles for several decades out of Toledo, Ohio before turning to writing full time.

haydenmatthews14 wrote:

Walter wrote:

RadioActive wrote:

Good question and the answers are both lengthy and born of either cheapness or ignorance. As this former disc jockey notes, there are myriad reasons, including overly long spot sets, poor audio FM processing, too much noise on AM and unnecessary commercial copy clutter.

As he puts it, "Good God, is there no one in the building actually listening to the station?"

Why Is Radio So Hard To Listen To?

One:  Spence Diamonds.  Two:  Desjardine Insurance.  Three:  Anything by Subaru.  Four:  John Moore shilling Jiffy-App to do anything a normal person could do in 3 minutes.
 

I glad I don’t listen to the Toronto stations as much. I live closer to London. But however there is one ad that is annoying and that ad is Matress Depot. I can’t stand that ad.

Every market has at least one. 

haydenmatthews14 wrote:

Walter wrote:

RadioActive wrote:

Good question and the answers are both lengthy and born of either cheapness or ignorance. As this former disc jockey notes, there are myriad reasons, including overly long spot sets, poor audio FM processing, too much noise on AM and unnecessary commercial copy clutter.

As he puts it, "Good God, is there no one in the building actually listening to the station?"

Why Is Radio So Hard To Listen To?

One:  Spence Diamonds.  Two:  Desjardine Insurance.  Three:  Anything by Subaru.  Four:  John Moore shilling Jiffy-App to do anything a normal person could do in 3 minutes.
 

I glad I don’t listen to the Toronto stations as much. I live closer to London. But however there is one ad that is annoying and that ad is Matress Depot. I can’t stand that ad.

Are they still doing the SpongeBob parody?

Last time I was in London and listened to FM96 I heard that one. I remember that commercial in 2017, I remember that commercial 8 years before that…

Another London radio commercial I was surprised to hear when I was home at Christmas was London Major Appliances. Their jingle dates back to the early days of the Obama administration.

Last edited by MJ Vancouver (June 10, 2024 1:54 am)

MJ Vancouver wrote:

haydenmatthews14 wrote:

Walter wrote:

One:  Spence Diamonds.  Two:  Desjardine Insurance.  Three:  Anything by Subaru.  Four:  John Moore shilling Jiffy-App to do anything a normal person could do in 3 minutes.
 

I glad I don’t listen to the Toronto stations as much. I live closer to London. But however there is one ad that is annoying and that ad is Matress Depot. I can’t stand that ad.

Are they still doing the SpongeBob parody?

Last time I was in London and listened to FM96 I heard that one. I remember that commercial in 2017, I remember that commercial 8 years before that…

Another London radio commercial I was surprised to hear when I was home at Christmas was London Major Appliances. Their jingle dates back to the early days of the Obama administration.

I think they still do the SpongeBob parody. But I tune the station to something else a bit then tune back to the station I was listening to. I didn’t know that the London Major Appliances jingle dates back to the early days of the Obama administration.
Another ad that I have found annoying lately is the Handy Bros ad that you hear on the radio and on CTV London during the newscasts. I don’t think it’s that bad when the person named Mitch from Handy Bros is speaking. But they have to play that annoying tune at the end of the ad.

newsguy1 wrote:

Will Monaghan Lumber ever get a new ad?

"Monaghan Lumber... king of the woods!" If it ain't broken, don't fix it.

Feeling fortunate that I'm in an area that doesn't really have any annoying/over-repetitive radio ads, other than the occasional Spence spot on Ottawa stations... and the screechy sing of "NO-BODY DEEEEEEALS... LIKE DILAWRI!" in the :60's for the various Dilawri dealerships in Ottawa's south end.

betaylored wrote:

at least they told us the story behind the tennis bracelet name... what's next, Spence creating the 750.00 version and calling it the pickle ball bracelet?

radio desperately needs more on-air talent with actual pipes, people who have "a voice for radio." I've changed stations at times during certain "announcers" traffic reports because nasal voices with crummy diction are not pleasant to listen to....

The pickleball bracelet!

I second betaylored's second paragraph... the medium needs more true radio voices, and that extends into TV, podcasts and social media. Not to self-promote, but yours truly is a 40 y.o. freelancer whose voice is currently only used for PA for a couple of junior hockey teams... also includes years of Toastmasters experience. Feel free to message me if interested in a demo.

Last edited by Forward Power (June 12, 2024 8:00 pm)

newsguy1 wrote:

Radio hard to listen to, but apparently Alex Pierson does not find it hard to listen to herself.
Was listening to her show this morning in the car as she berated Trudeau in a long rant.
She then paused and said, with embarrassment, that she forgot she had a caller on the line.
Her producer had to remind her through her earphone it seems.
To her credit she apologized to the listener who she had left in the dust, admitting she had got lost in her own inward thoughts.
The caller was nice enough to accept her apology.
.
 

Then, once the caller finally got on, she just talked over him anyway, as usual.
 

He sure had a face for radio, though.