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I was tuning around the dial Saturday and was curious about what my old favourite Bizarro radio station CFAJ St. Catharines was up to. To my surprise, I heard a top of the hour I.D. at 9 AM - but not for CFAJ. Instead it was a generic "The following program is not the opinion of Sauga 960."
Turns out it was a simulcast of The Greg Carrasco Show which originates on the Mississauga station. I believe there are a few other shows CFAJ shares with 960, which is a bit of surprise, paid time or otherwise. (I think a show called "Spilling The Tea" is also on both stations at the same time.)
The first thing Carrasco said on his show - and the last thing I heard because I turned it off - was "Hello Toronto!"
I'm sure that went over well in St. Kitts for whoever was listening.
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I thought this was deja vu, since we had already discussed it. But here's what we observed last time:
Last edited by Jody Thornton (May 19, 2024 7:20 am)
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Completely forgot about that thread. It was the first time I actually heard the simulcast, so it did make an impression. It is certainly a weird kind of partnership - a small oldies station in St. Catharines and an obscure talk outlet in Mississauga. But hey, they have to fill the airtime somehow and paid time is paid time.
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Okay, well, you see, in order for a station to be worth 3 million US dollars (assuming this is the AM station for sale) it needs the best possible content to maximize it's potential.
(As I still scratch my head trying to figure out how they got that 5.5 million dollar starting value, let alone this 3 million dollar price)
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Carrasco buys the time on both , I would think it is easy $ for both stations. Saturday mornings on AM is usually some sort of infotainment type broadcsat, at least his show is live and takes callers. I don't mind it so much, I just never remember to tune in, altho I have to do it via my laptop now that I am out of the southern Ontario region.
Last edited by mic'em (May 19, 2024 10:16 am)