Ever heard of HEBA? It's short for High Efficiency Broadband Antenna, a new design that requires a radio tower to be of much lower height and use much less land to send out a signal. That potentially could reduce the use of expensive land needed to house all the equipment it takes to keep a station on the air. 

The FCC in the U.S. has allowed one outlet to experiment with the new technology, a small place called WQVR in Webster, Mass. The technology has been in development for at least six years.

The station is an AM oldies outlet on 940 AM, and for now, the signal is very low. But one of the huge costs for many stations is the valuable land their equipment sits on. Could they then sell much of it off for a great profit if this thing works?

"WQVR’s HEBA is 75 feet above the ground, situated on 2,500 square feet of land. With just one tee-joint welding, Poulos said the antenna has sustained through multiple New England nor-easters and severe weather outbreaks.

Poulos believes that with its reduced height, and no need for a large, buried ground system, the HEBA could be a way for AM stations to monetize the current property they operate from."

You can read more and see a pic of the antenna here.