Over the past week, I've been hearing those Bob & Doug McKenzie ads about getting rid of the 5% beer tax that was due to be imposed across the country on April 1st. They've been running for a while and it appears they've been effective. 

Last week, the feds announced they've reduced the increase from 5% down to just 2 - about the rate of inflation. 

So in effect, the brewers that sponsored this campaign got what they wanted and won.

So why am I still hearing the spots all these days later? Several came on Thursday and another one aired on Friday morning, with the McKenzie Bros. urging Ottawa to not raise the price of suds on April 1st, eh? 

I can't for the life of me figure out why they're running commercials to achieve something they already have. If they still want to spend whatever's left in the budget, perhaps they should be airing a "we did it" celebration campaign to tell listeners it worked. 

I've never heard of an ad campaign that continues on long past the results its sponsors were seeking had been achieved.