In a recent article Sports Business Journal, writer Shira Springer, sheds light on the successful launch for the PWHL on TV and in the stands.

They are holding their own ratings wise and at the ticket gates. My sense is as time goes by the league will gain steam and more of an audience. Some marketing tactics will need to get put in play for traction to happen though.

I am thinking hockey cards, merch, community events, more of a social media push and reaching younger kids at schools will help.

Here is the link to the article by Springer that sheds light on the numbers and economics of the league so far.

Hot start for PWHL backed up with timeline, strength of structure (sportsbusinessjournal.com)