It's the latest trend in "what will they think of next?" as the Big Game approaches. In one, Coors Light is offering people up to $500 and a special "train ride" to promote its iconic brand.

Coors Light's Cryptic Pre-Super Bowl Ad, Explained 

Not to be outdone, Miller Lite is offering a $100 incentive to people to help spread its brand. 

Miller Lite Is Running 1,000s Of Ads During Super Bowl 2024 — Literally

I'm going out on a limb here to predict this campaign will not be available to Canadians, but who knows? If this kind of interactive campaign catches on, it's only a matter of time before this gravy train arrives in a Canuck station.