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November 17, 2023 11:26 am  #1

SiriusXM Brings Music To - The Raptors?

The satellite radio provider has inked a deal with the Raptors to provide music and halftime entertainment for Toronto's NBA franchise. Considering the team is co-owned by Bell and Rogers, both of which have their own radio stations and expertise in this area, this one is a bit surprising. 

According to a press release, Sirius will bring: "new Halftime Shows, a DJ Duel, Warm-Up Playlists, gamified in-app integrations and more."

SiriusXM Canada joins Toronto Raptors as official audio music streaming partner in multi-year deal