I suppose this was inevitable - Gannett, which owns over 200 newspapers in the U.S. - has officially assigned a reporter to cover Taylor Swift 24/7, as a full time gig. Not even the Beatles got that!

"When Gannett first announced the job search in September, it prompted a lot of soul-searching and hand-wringing among media types, who could be found openly arguing in public forums about whether hiring a dedicated Swift reporter (and also someone exclusively on the Beyoncé beat) was a sign of the apocalypse or the most obviously defensible thing anyone in the business of covering entertainment has done in years."

Gannett’s Taylor Swift Reporter, Revealed: Meet Bryan West, the First Full-Time Swiftie Journalist