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Bell Media to Buy Major Outdoor Billboard Company for $410M
The deal, expected to be completed in 2024, will see New York-based Outfront Media, formerly CBS Outdoor, sell off its billboard assets in Canada.
- turkeytop
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Re: Bell Media to Buy Major Outdoor Billboard Company for $410M
So, what can Bell do to drive down the costs of the operation.? Turn off the lighting at night? Create the ads using a spray bomb?
After all is said and done, more is usually said than done.
- RadioQuiz
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Re: Bell Media to Buy Major Outdoor Billboard Company for $410M
Here's the plan.
- fire the people that currently make it a success asap.
- bring in some inexperienced managers.
- turn 410 million into 200 million.
- Glen Warren
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Re: Bell Media to Buy Major Outdoor Billboard Company for $410M
Pardon my ignorance, but is Outdoor Horizontal performing better overall as a segment than radio / tv?
Seems like a strange move for Bell... one minute they are crying to the CRTC about declining ad revenues in radio even shutting some stations down, or putting them up for sale.
Also, didn't Astral have an Outdoor Advertising division at one point?... Was it part of the Astral acquisition by Bell? or did the Greenberg family retain it?
- Radiowiz
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Re: Bell Media to Buy Major Outdoor Billboard Company for $410M
Glen Warren wrote:
Also, didn't Astral have an Outdoor Advertising division at one point?... Was it part of the Astral acquisition by Bell? or did the Greenberg family retain it?
It's been Bell Astral media for years now.
I guess Bell is just trying to max out their ad space.
Pattison group still has the TTC properties, mainly underground. (ie subway)
It will be interesting to see what happens when that Eglinton LRT line finally opens.
I'm guessing the underground stations will be Pattison group property while the above ground stations will be Bell...long story short, Rogers, Telus or Freedom might flood the underground stations with THEIR ads while Bell floods the street level stations with THEIR ads.
RadioWiz & RadioQuiz are NOT the same person.
RadioWiz & THE Wiz are NOT the same person.