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It's an entity that started first as DVDs-in-the-mail and then became a giant in streaming, but there was otherwise nothing really physical about Netflix. But that may soon change.
The company that keeps you home in front of your TV is planning on luring you out to visit "Netflix House," a potential chain of stores that not only promises to immerse you in the network's shows, but will also offer restaurants, shopping and show-based "experiences." It's a bit of a throwback concept, given the ongoing shrinkage in brick-and-mortar standalones.
"Dubbed Netflix House, the venues will feature a mix of retail, dining and live experiences, according to Josh Simon, the company’s vice president of consumer products. The streaming TV pioneer plans to open the first two in the US in 2025 and then expand the concept around the world."
There's no immediate word on whether Toronto or any city in Canada will get one of these, but "Stranger Things" have happened.
Netflix to Open Stores Where Fans Can Play, Shop and Eat in 2025
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This could work as long as the restaurants are good. I could see large cities with a Netflix House. Toronto has TIFF and a strong connection to the movie and TV industry. So I would think ideal for a location, the same with Vancouver and Montreal. In the restaurant business, word of mouth can make or break you, so the food and atmosphere needs to be above average and reasonably priced.
Does Netflix see a permanent slowing down or the end of the growth cycle for subscriptions? Reportedly, they are the only large streamer that makes money. Recently the company has cut back on production and the amount of programming they are offering. The Netflix House locations would help keep the connection of their brand with the consumer and open up opportunities for great promotions and new revenue.
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Such a "house" would fail miserably in Canada if it served mediocre food and ho-hum products.
Think of Target's failure in Canada.
Also gimmicks like Planet Hollywood. (you can't get away with serving so-so food in cities like Toronto Vancouver and Montreal.)
Years ago Second City stars John Candy Joe Flaherty and others opened their own restaurant in the Yong Eglinton area.
Same result.
Blue Rodeo also tried a Tex Mex upscale place that specialized in Margaritas.
Nope.
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paterson1 wrote:
This could work as long as the restaurants are good.
I'm expecting a partnership with a chain business that owns several restaurants already.
If one were to get exclusive rights to only have THEIR restaurants there (good ones) it just might be a good return on the investment.
If there are laws against exclusive restaurant rights, then they'd still get a good chunk of their restaurants in there.
(in all the best spots)