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September 28, 2023 9:02 am  #1


Web Still Rules, But TV/Radio Hold Their Own For News Demos In Canada

Stats Canada has issued the results of its research on where Canadians get most of their news. It won't surprise anyone that younger demos rely almost totally on the Internet for their headlines. But TV gets 67% of the eyeballs and radio still reaches 40% of the ears. Even newspapers get their fair share, coming in at 36% of all Canucks looking for stories.

There's a major breakdown and a huge chart so big it won't really fit here, although you can see a smaller eye-squinting version of it below. The full size graphic can be seen here.