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    August 31, 2023 2:26 pm  #1

    paterson1
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    Soft OTA Viewership This Summer For US Networks/Ad Spend Down 11%

    Overall viewership for live viewing and 7 day time shifted video on demand has been down 25% from May 25-Aug 13 for over the air networks in the US.  More from INSIDERADIO...https://www.insideradio.com/free/competitive-info-broadcast-tv-viewership-down-25-with-ad-spend-off-11/article_2bf6225c-424b-11ee-8df0-0f52b90fa719.html

     

    August 31, 2023 3:13 pm  #2

    pinto
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    Re: Soft OTA Viewership This Summer For US Networks/Ad Spend Down 11%

    We must encrypt the ATSC 3 signal then!!!  
     

     

    August 31, 2023 11:42 pm  #3

    Tomas Barlow
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    Re: Soft OTA Viewership This Summer For US Networks/Ad Spend Down 11%

    paterson1 wrote:

    Overall viewership for live viewing and 7 day time shifted video on demand has been down 25% from May 25-Aug 13 for over the air networks in the US.  More from INSIDERADIO...https://www.insideradio.com/free/competitive-info-broadcast-tv-viewership-down-25-with-ad-spend-off-11/article_2bf6225c-424b-11ee-8df0-0f52b90fa719.html

    Again, it’s rerun season during two strikes. Ratings are going to be historically low.

     

     

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