Well...if anyone has ever doubted that all of this hoop-law and 'foofaraw' which Bell leans on as heavily as it does is all for show, completely insincere and entirely hypocritical here ya go.  The bottom line is all that matters and goodwill is something to be acquired, if possible, using smoke, mirrors, hats and rabbits.

Oops.  Wrong hat.  That trick never works Bellwinkle.  You can fool some of the people... ... ...
 

Yeah. Do away with the event. No promo for Bell. Let those of us with true mental health issues suffer so the typical anti-corporate vitriol be calmed. I don't give a tinkers damn where the donation comes from. Thank you to Bell and its contributors for helping this worthy cause. 

Now, cue the usual diatribes of hatred......