PwrSurge wrote:

Judging from the response on social media, there's LOTS of people who truly loved 102.7 The Pole and are dissapointed that it turned into The Lake as you can see from these comments on their Facebook page:




From what we are seeing so far, they should seriously consider keeping the Pole, at least during evenings and possibly weekends as well.

I would also come up with a catchier and less common name for the station than "the Lake", pehaps call it "the Mast".

So you're telling me people who liked the stunt format don't like the actual format that's the complete opposite? Why I never...
 

I think Lake FM will do fine and will attract the female 25-54 audience which is always important.  KISS competed with couple of other stations in the market that played a lot of the same music and one top 40 outlet over the border.  Lake FM is filling a niche that wasn't being served.  As fun and popular as The Pole might have been it could have been a problem attracting a lot of more mainstream advertisers. 

The only minor question would be that WLYK actually had a similar format back around 2010-12 and they billed themselves as The Lake.  They flipped between this, CHR, Adult Hits and country music, prior to the arrangement with Rogers and becoming KISS in September 2013.  The station also went silent late in 1993 and didn't come back until 1997 when it adopted The Border image with a top 40/CHR format.   

Not sure if the new ownership has actually been approved by the FCC as yet.  I wasn't aware that Canadians could own a US radio station, or maybe the new owners are dual citizens or still have some American partners?   Anyway I wish them lots of luck and hope Lake FM is a big success. 

RadioQuiz wrote:

They managed to create a solid group of raving fans in a short period of time. LOL. When KISS was flipped no one seemed to care. Could stripper music be a real format?

It is nice to see people passionate about radio.

It's a novelty meant to attract attention. It did that. It would burn out quickly as a full-time format.
 

The real golden age of Kingston radio...

paterson1 wrote:

I think Lake FM will do fine and will attract the female 25-54 audience which is always important.   

Most of that demo will already be listening to Move or Fresh.  People in that demo feel young.  A huge swath of this playlist is an absolute no go.  The upper end of the demo was born in 1969.  That means the oldest songs they should be playing are from roughly 1985 unless the song is a pop culture benchmark that absolutely everyone loves.  The Bee Gees?  Unless it's Stayin' Alive get rid of it.  With this playlist this station will never get above 5th with women 25 to 54 and 7th with adults 25 to 54.  It should have moderate success with listeners 55+.  If either Fresh or Move flip formats the automatic reaction will be to flip it to MyFM which also wouldn't succeed in a good radio market like Kingston.  Bell and Rogers are Tim Horton's and MyFM is Coffee Time.
 

Last edited by Tomas Barlow (Today 12:25 am)