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  •  » Does Radio Still Reach The Important 25-54 Demographic?

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    March 16, 2023 12:08 pm  #1

    paterson1
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    Does Radio Still Reach The Important 25-54 Demographic?

    According to a recent report from Numeris, yes those 25-54 are listening.  In fact radio reached 85% of this group weekly across Canada.  What is interesting in the data is the number of radio stations listened daily and weekly in Montreal, Toronto, Calgary, Edmonton and Vancouver.  Further evidence that radio listeners have their favourite stations and don't flip around the dial much.  Details from Broadcast Dialogue..https://broadcastdialogue.com/am-fm-reaching-85-per-cent-of-key-demo-weekly-says-numeris/  

     

    March 16, 2023 5:34 pm  #2

    RadioAaron
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    Re: Does Radio Still Reach The Important 25-54 Demographic?

    Radio reached 85% of 25-54 year olds who were engaged with it enough to screen though to carry a meter to measure their listening

     

    March 16, 2023 6:13 pm  #3

    Walter
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    Re: Does Radio Still Reach The Important 25-54 Demographic?

    25-54?  Is that age, or IQ?

     

     

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