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The Canadian Content rules that we've been under since the early 70s are old hat by now. But it turns out it's a brand-new concept for at least one country. Jamaica is now considering imposing content quotas on their media and they're using Canada as a template.
What could go wrong?
"In Canada, there is a minimum quota for playing local content. And this is something that we also need to look at,” the country's Entertainment Minister explains.
Still, they should probably check into it a bit further before they do anything. One local artist, described as a "superstar" who goes by the moniker "Shaggy," has grossly over-estimated the quotas here. "In Canada and in France, is like you have to have 80 percent French music played on the radio, Canada I think is something like 60.”
Sixty per cent? That's completely insane to expect any station to play that high a rate of home-grown artists. If they decide to implement this, it will be interesting to see if radio broadcasters and listeners there welcome the edicts - or decry them, as many here did when the rules were first introduced.
Gov’t. May Introduce "Canadian-Like" Content Quotas To Get Radio Stations To Play Majority Jamaican Music
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RadioActive wrote:
Still, they should probably check into it a bit further before they do anything. One local artist, described as a "superstar" who goes by the moniker "Shaggy," has grossly over-estimated the quotas here. "In Canada and in France, is like you have to have 80 percent French music played on the radio, Canada I think is something like 60.”
60% is the correct quota for music stations licensed as French-language
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I believe he was referring to English language Canadian stations in the quote and of course, it's nowhere near 60%. You can imagine the howls of protest that would have brought!
But I still think he's overestimating how much we're required to play overall here. I would say if they're planning to introduce a quota like that there, they'd be better to test the waters with a more reasonable amount then up it later as people and radio stations get used to programming it.
But then I'm not entirely sure of how much music the Jamaican industry turns out, so they could be stuck with the old "Anne Murray, Gordon Lightfoot, Andy Kim" endless repeats that we saw at the start of CanCon here.
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From History of Canadian Broadcasting (online archives)
>> 2005
On April 20, Bel-Roc Communications Inc. was authorized to operate an FM station in Haldimand County. The station planned to operated on 106.7 MHz with an average effective radiated power of 13,300 watts (50,000 watts maximum). Antenna height would be 96 metres. Bel-Roc was advised to seek an alternate frequency. The proposed new station would offer a multi-genre music format that was being used successfully by an Internet-based radio station, and 60% of all music to be broadcast would be Canadian selections. <<
They went on the air in 2006. In English.
Last edited by mike marshall (February 22, 2023 10:59 pm)
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But surely that's an anomaly. And no, I'm not calling you Shirley!