The former Sportsnet personality is back and will be making live appearances and heard in commercials shilling for something called BetRivers, an online gambling and betting service. 

"McCown is currently the host of his own podcast - The Bob McCown Show featuring John Shannon, which broadcasts daily across the Sirius XM satellite radio network.

As part of the partnership, The Bob McCown Podcast will air across the BetRivers Network. McCown will also appear at various meet and greet events with audiences across the country, along with podcast co-host John Shannon. Additionally, McCown will be featured in upcoming BetRivers ad campaigns and commercials across Ontario." 

Bob McCown joins BetRivers as a brand ambassador and podcast host