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Interesting story from the Wall Street Journal about a growing trend for radio stations to live stream some of their more prominent hosts' shows, complete with "as it happens in the studio" video and separate spots, which can only be termed TV commercials. And not like that far distant, barely in focus static camera shot that CFRB finally discontinued on its website.
Radio Stations Are Starting To Test Live Video Streaming With Ads
So what's next, watching Jerry Agar stand around for three hours? Or Mike Stafford kibitz live with his crew? Does this mean the jeans and T-shirts most of us used to wear on-air will need to be replaced by a wardrobe budget?