1 of 1- RadioActive
- Moderator
Offline 
Survey Shows What Canadians Are Listening To While They're Driving
An annual survey called "The Infinite Dial" has come out for 2022, looking at what controls the dashboard sounds in Canadian cars. Turns out, radio is still #1, although it's not where it used to be. Another far-from-surprising revelation? Podcast listening has gone way up over the years. And yes, people are still playing their CDs.
Perhaps what's most surprising is when asked what they were listening to, CBC Music, which doesn't do very well in the radio ratings, makes a pretty impressive dent in the list.
The Infinite Dial Canada Highlights
Read the report here.
- Tomas Barlow
- Banned
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
After endless promotion on hundreds of stations RadioPlayer Canada is tied for last. Well done, Canadian radio industry.
- paterson1
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Interesting too that with very little promotion, on line CBC Music is not that far behind Apple Music. CBC Music is very heavy on the cancon non hit and alternative music. In fact some dayparts they are 100% cancon.
- RadioAaron
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
paterson1 wrote:
Interesting too that with very little promotion, on line CBC Music is not that far behind Apple Music. CBC Music is very heavy on the cancon non hit and alternative music. In fact some dayparts they are 100% cancon.
CBC Music isn't even an app anyomore. It's CBC Listen with dozens of streams, including Radio One. Its success has nothing to do with the music on the former Radio2. Keep trying though.
Last edited by RadioAaron (July 4, 2022 6:27 pm)
- paterson1
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Interesting too that with very little promotion, on line CBC Music is not that far behind Apple Music. CBC Music is very heavy on the cancon non hit and alternative music. In fact some dayparts they are 100% cancon.
CBC Music isn't even an app anyomore. It's CBC Listen with dozens of streams, including Radio One. Its success has nothing to do with the music on the former Radio2. Keep trying though.
"It's success has nothing to do with the music on the former Radio2" What an arrogant statement. You have no idea if the music has nothing to do with their success. I only brought it up because the chart referred to them as CBC Music. The former Radio2 left us four years ago. And like CBC Listen, the Apple Music app also has a lot of different streams and options included.
Last edited by paterson1 (July 4, 2022 7:21 pm)
- RadioAaron
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Interesting too that with very little promotion, on line CBC Music is not that far behind Apple Music. CBC Music is very heavy on the cancon non hit and alternative music. In fact some dayparts they are 100% cancon.
CBC Music isn't even an app anyomore. It's CBC Listen with dozens of streams, including Radio One. Its success has nothing to do with the music on the former Radio2. Keep trying though.
"It's success has nothing to do with the music on the former Radio2" What an arrogant statement. You have no idea if the music has nothing to do with their success.
I do have an idea. I've done market research for close to 20 years now. CBC's appearance on that list has everything to do with brand recognition and poorly worded surveys.
If CBC music, the linear terrestrial radio station, ranked that high in a survey about streaming options, they'd be #1 with a 30 share in radio ratings.
By your logic, CBC Music's main stream has more listeners than all of Bell, Rogers, Corus, and Stingray.
The idea that "CBC Music" on that survey represents what's on 94.1 is comically absurd.
Last edited by RadioAaron (July 4, 2022 7:51 pm)
- paterson1
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Well, now we are getting somewhere Aaron. So you are saying that popular streaming options would normally also have great OTA ratings if applicable? Why does it not work the other way then?
Stingray and iHeartRadio and the RadioPlayer Canada app all feature hundreds of stations, different formats and many stations that have decent, even great ratings. They are showing up so poorly in this survey because?
However you also seem to be saying that CBC Music (Listen) shows up reasonably well in the survey because Radio One generally has good ratings. Why does this not apply to Stingray, iHeartRadio and RadioPlayer Canada?
Interesting that you also think CBC does well because of name recognition. We keep hearing from so many on here and some politicians, even private broadcasters that CBC is irrelevant and nobody cares about them anymore.
Odd then why they came in fifth in the survey, with little promotion. So people checked the box because they recognized CBC's name? And some may not in fact have not listened to the CBC app in the previous week but did recognize the name? And there is little recognition for iHeartRadio, RadioPlayer Canada etc even after years of heavy promotion for their apps on hundreds of radio stations.
Also if the survey was referring to CBC Listen, it should have been listed as such and not CBC Music. Well okay...thanks for clearing up my misguided logic??.....
- RadioAaron
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Well, now we are getting somewhere Aaron. So you are saying that popular streaming options would normally also have great OTA ratings if applicable? Why does it not work the other way then?
Stingray and iHeartRadio and the RadioPlayer Canada app all feature hundreds of stations, different formats and many stations that have decent, even great ratings. They are showing up so poorly in this survey because?
However you also seem to be saying that CBC Music (Listen) shows up reasonably well in the survey because Radio One generally has good ratings. Why does this not apply to Stingray, iHeartRadio and RadioPlayer Canada?
Interesting that you also think CBC does well because of name recognition. We keep hearing from so many on here and some politicians, even private broadcasters that CBC is irrelevant and nobody cares about them anymore.
Odd then why they came in fifth in the survey, with little promotion. So people checked the box because they recognized CBC's name? And some may not in fact have not listened to the CBC app in the previous week but did recognize the name? And there is little recognition for iHeartRadio, RadioPlayer Canada etc even after years of heavy promotion for their apps on hundreds of radio stations.
Also if the survey was referring to CBC Listen, it should have been listed as such and not CBC Music. Well okay...thanks for clearing up my misguided logic??.....
Wow, that was a lot of words to say nothing.
CBC Music, the radio station/stream does not have nearly enough listenership to crack such a list. That's a fact, not an opinion. You call that statement "arrogant," but what's really arrogant is claiming to know more that an entire industry who track such things for a living -- based on what was blowing up the phones in Espanola in 1983
- RadioAaron
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Also if the survey was referring to CBC Listen, it should have been listed as such and not CBC Music. Well okay...thanks for clearing up my misguided logic??.....
Yes, it should have. That's the problem. They listed a non-existent app.
- paterson1
- Member
Offline
Re: Survey Shows What Canadians Are Listening To While They're Driving
Also if the survey was referring to CBC Listen, it should have been listed as such and not CBC Music. Well okay...thanks for clearing up my misguided logic??.....
Yes, it should have. That's the problem. They listed a non-existent app.
Thank you, so now my reasoning was not the problem then. And you are confirming that market research can be quite flawed and incorrect. They listed a non existent app and some who took part in the survey supposedly gave CBC an inflated number because they recognized the name?
This is why the public and clients should be skeptical of market research and analysis showing supposed facts and trends. However I don't know how you could prove the name recognition claim as a fact. Since CBC often isn't popular or regarded well by many, why would people in a survey maintain that they use their app? Does the name recognition of Spotify and Amazon apply to them too?