In Etobicoke and blinding snow flakes 

They often say, "it's the only position where you can be wrong 50% of the time, and still keep your job."

Well, that and politicians, who really do care about which way the wind is blowing. 

To paraphrase Ms. Spears, Oops! They did it again.

You may remember at the beginning of the week, the forecast from almost all sources called for a high of 10C on Wednesday.

The next day, it was pulled down to 7C.

Then this morning, listeners were informed, we'll make it to 6C - with no mention at all of the previous predictions. 

I just watched Anthony Farnell's noon hit on Global. The forecast high for the day is now 4C. What happened to the 10 we were promised? I guess, like the morning conditions, it got lost in the fog. 

They're still insisting Thursday will hit a near-record 17C with sun. (Or 13C or 15C, depending on who you watch.) They'd better come through with this one, or this winter-weary poster will be apoplectic. Don't promise what you can't deliver!

The bottom line is, they do this all the time, but only with warm-ups. The -40C forecasts are always right. And I simply don't believe any of them anymore. 

And by the way, CFTO had anchor weather on their noon show, since Jessica Smith was doing Your Morning. It almost never works and this one was no different. Nathan Downer proceeded to ad lib his way through it, telling us at the end of the 7-Day Forecast that next Monday will party Sunday, and next Tuesday will also be partly Sunday. So does this mean we can all take a long weekend?

Some of what you say is true - it is only a prediction. I remember being told by the meteorologist at my TV station that a 7 day-forecast is often pure guess work and he wished they didn't have to do them. (WNBC-TV in New York does a 10-day, which for the most part, is a work of pure fiction.) But the public expects them and they do the best they can. He added that once you get within a day or two, it should be a lot more accurate.

That didn't happen in this case and it seems it almost never does, but only when they're predicting a warm-up. They nearly always overshoot the temperature, which slowly but surely goes down the closer we get to the date. 

As of yesterday, Tuesday, we were told it would be 7C. Then over the course of the day and during the morning shows, we were told it was closer to 6. Now one says 4. That's quite a difference in the space of less than 12 hours. 

Anyone who makes predictions can, of course, be wrong. But they're paid to be right, and this happens all the time. My point is they can't be trusted.

It's like your boss telling you on Monday that he's giving you a $100 raise at the end of the week. Great news and you look forward to it! A day later, it's down to $50. Not as good, but still a positive. And then on the day you're supposed to get the money, you find out you owe him 20 bucks! That's what this constant misinformation feels like to me. Don't get my hopes up and then be wrong over and over and over again. 

One last note on this and yes, I've been harping on it way too much, but I find it increasingly annoying that we can't trust any forecast.

680's Jill Taylor went on air Thursday morning to admit they'd blown the predicted high the day before by a wide amount - they had been saying 10, then 7, then 6. It only ended up reaching 2C!

As a result, they're being forced to give away a $10,000+ jackpot in their "Weather Guarantee" contest. I'm not sure if they've ever been quite this wrong, or missed it by so wide a margin. And as usual, they've already pulled back on their contention that it would reach 17C during this day. Now it's only 14C. Anyone want to bet we don't get close to either?